Cassie King · [email protected]

April 24, 2025 at 4:53 PM

Trial is delayed

The Animal Liberation Conference is still on! Hi John, Yesterday, the district attorneys prosecuting animal rescuer Zoe Rosenberg requested to delay her upcoming trial, which was scheduled to start May 16th. Zoe is facing felony and misdemeanor charges for rescui…

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  Cassie King · [email protected]

April 5, 2025 at 6:25 PM

BREAKING: Perdue Sues DxE in Attempt to Stop Protests

Hi John, National poultry giant Perdue Foods just filed a lawsuit against Direct Action Everywhere and our lead organizer Almira Tanner, requesting an injunction to bar us from protesting outside the home of one of their executives, Jason Arnold. Arnold is t…

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  Almira Tanner · [email protected]

April 2, 2025 at 4:01 PM

Nonstop Action For Animals - Direct Action Everywhere Quarterly Newsletter

🔥 Perdue and Ridglan Farms are feeling the heat Hi John, The first quarter of 2025 has been a period of tremendous progress and impact for our animal rights work. Here’s a breakdown of what we’ve accomplished over the past three months: The Fight Against Ri…

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  Cassie King · [email protected]

March 27, 2025 at 2:01 PM

Perdue is feeling the pressure

Signs, cameras, actions 📸 📣🪧 Hi John, We're making progress in our campaign to expose the criminal animal cruelty at Perdue's California subsidiary, Petaluma Poultry. Last week, we put the pressure on Perdue from coast to coast.  Here in Sonoma County, Calif…

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  Cassie King · [email protected]

March 24, 2025 at 4:24 PM

Beagle breeder Ridglan Farms exposed in The Washington Post

Read Jane Goodall and Marc Bekhoff's op-ed Hi John, The fight to save the thousands of beagles suffering at Ridglan Farms just gained national attention. This morning, The Washington Post, the third largest newspaper in the United States, published a scathing…

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  Cassie King · [email protected]

March 3, 2025 at 7:01 PM

Update: Animal Rescue Case Moves Forward

Hi John, I just got out of court where I was supporting my friend Zoe Rosenberg, an animal cruelty investigator and animal rescuer with DxE. She was arraigned this morning on her remaining charges, after her attorneys successfully argued that the evidence do…

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  Kitty Jones, DxE Organizer · [email protected]

February 5, 2025 at 6:21 PM

Animal Liberation Conference Announcements!

Plus, a Ridglan case update Hi John, I’ve been working hard to plan the Animal Liberation Conference (ALC) this May 23-27 in Sonoma County, California, and I'm excited to announce... The Animal Liberation March, the biggest march for animals in California, w…

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  Cassie King · [email protected]

February 3, 2025 at 3:29 PM

We're turning up the pressure on Perdue's Petaluma Poultry

Hi John, We are really ruffling some feathers this year. DxE activists across the Bay Area are disrupting businesses that sell chickens from Petaluma Poultry, the California subsidiary of national poultry giant Perdue Foods where DxE investigators have do…

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  Cassie King · [email protected]

January 15, 2025 at 5:36 PM

This court case completely flipped - thanks to you!

Hi John, A year ago, Direct Action Everywhere was preparing for a very serious trial. Three activists faced 16 years in prison for rescuing three dogs from torture at a beagle factory farm and research facility called Ridglan Farms. It was infuriating to see my …

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  Paul Darwin Picklesimer · [email protected]

January 9, 2025 at 8:20 PM

Victory for dogs! Judge to appoint special prosecutor to prosecute Ridglan Farms

Hi John, I am thrilled to share some excellent news in our ongoing fight for justice for the dogs at Ridglan Farms. As you may know, Ridglan is one of the largest breeders of dogs for experimentation. They confine thousands of beagles in small cages and subj…

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  Zoe Rosenberg · [email protected]

December 31, 2024 at 3:15 PM

A day in my life wearing an ankle monitor

Hi John, Zoe here. I lead Direct Action Everywhere’s social media team and coordinate trainings for investigators and open rescuers. I’m also a full-time student at UC Berkeley where I have designed my own major on social movements, and I’m currently wear…

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  Paul Darwin Picklesimer · [email protected]

December 30, 2024 at 4:01 PM

A day in my life as a felony defendant

Hi John, Paul here. I serve as DxE’s primary graphic designer and as the lead of our protest team, but I’m likely better known for facing felony charges for some of DxE’s highest profile open rescues. While the organizing and conducting of protests have their…

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  Cassie King · [email protected]

December 29, 2024 at 4:00 PM

A day in my life as DxE’s press coordinator

Hi John, Being the press coordinator for Direct Action Everywhere is always exciting. I get to help tell the world powerful stories of animal rescue, groundbreaking legislative campaigns, and direct action. I’m always on call for when journalists reach ou…

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  Kitty Jones, DxE Organizer · [email protected]

December 20, 2024 at 4:15 PM

A day in my life rescuing animals

Hi John, It’s Kitty here! 🐾 I wanted to share a glimpse into my life as an animal advocate and organizer with DxE. A lot of people know DxE for dramatic protests and high-profile court cases, but there’s so much more happening behind the scenes to build a…

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  Cassie King · [email protected]

December 19, 2024 at 11:21 PM

Animal Liberation Conference 2025

Register to attend! Hi John, I have exciting news! Not only is there going to be an Animal Liberation Conference 2025, but it’s going to take place during the Perdue Rescue Trial! Get ready for an activism-packed May 2025 in Santa Rosa, California! The Perdu…

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  Almira Tanner · [email protected]

December 16, 2024 at 3:37 PM

One step closer to an Animal Bill of Rights

DxE’s 2024 Annual Report Hi John, From a historic ban on factory farms to rescuing hundreds of animals, the DxE network made great strides this year along our roadmap to an Animal Bill of Rights. While our work is far from done, and we’re heading into 2025 facin…

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  Almira Tanner · [email protected]

December 3, 2024 at 3:00 PM

A Year of Major Changes for Animals

All donations doubled this Giving Tuesday. Hi John, From humble beginnings to historic wins, DxE has come a long way in our mission to create revolutionary social and political change for animals. It’s remarkable how much can change in a year. DxE activi…

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  Almira Tanner · [email protected]

November 6, 2024 at 6:48 PM

Preliminary results are in on these pro-animal ballot measures

Join our Zoom call tonight to hear more Hi John, Results have started coming out on many important elections, propositions, and ballot measures. There is a lot to pay attention to right now, but I wanted to make sure you heard the news about the two groundbre…

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  Zoe Rosenberg · [email protected]

November 1, 2024 at 7:12 PM

My Trial Has Finally Been Scheduled

Register to attend! Hi John, I just got out of court. During today’s hearing, it was decided that on May 16, 2025, I will go on trial in Sonoma County facing one felony, four misdemeanors, and over five years in prison. I’m accused of theft for rescuing four …

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  Cassie King · [email protected]

October 24, 2024 at 6:02 PM

Abuse of dogs detailed in court by whistleblowers

Will Ridglan Farms be prosecuted? Hi John, The dogs of Ridglan Farms got their day in court yesterday. For seven hours, witnesses testified to Judge Rhonda Lanford about the extreme cruelty and abuse happening at Ridglan Farms, a massive beagle breeding facil…

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  Cassie King · [email protected]

October 21, 2024 at 6:05 PM

Take action for beagles abused at Ridglan Farms

Watch court LIVE this Wednesday Hi John, Ridglan Farms is a factory farm for dogs. It is one of the largest breeders of beagles for experimentation in the nation, raising thousands of sensitive, social animals in small cages and subjecting them to cruel exper…

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  Cassie King · [email protected]

October 9, 2024 at 9:06 PM

BREAKING: New investigation exposes nation's largest lamb supplier brutalizing animals

"Judas sheep" lead the lambs to their gruesome deaths Hi John, An undercover investigation by Direct Action Everywhere activists has revealed horrific violence and unlawful animal cruelty at the nation’s largest supplier of lamb meat, Superior Farms, in Denve…

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  Almira Tanner · [email protected]

October 3, 2024 at 6:31 PM

Big News from Court + DxE September Impact Report

Charges dismissed! Hi John, In a shocking turn of events, the case against Tracy Murphy, founder of Asha’s Farm Sanctuary, was just dismissed! Tracy was facing a larceny charge which carried up to a year in jail all because she provided care to two cows who w…

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  Cassie King · [email protected]

October 1, 2024 at 12:06 AM

An important rescue trial starts this Wednesday

Take action online Hi John, This Wednesday, Tracy Murphy goes on trial in New York for providing care to two stray cows. The two cows wandered onto her property, which happens to be a sanctuary for rescued farmed animals called Asha’s Farm Sanctuary, on July…

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  Zoe Rosenberg · [email protected]

August 22, 2024 at 4:48 PM

VICTORY: Tyler Florence Has Cut Ties with Petaluma Poultry!

Hi John, I am excited to share that Tyler Florence, the celebrity ambassador for Perdue’s Petaluma Poultry, is cutting all ties with the company after facing pressure from activists and the public. As you may know, I, along with other investigators, have ex…

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  Paul Darwin Picklesimer · [email protected]

August 15, 2024 at 7:15 PM

Will Berkeley, CA be the first city to ban factory farms?

Hi John, This week, the historic ballot measure to ban factory farming in Berkeley, California was officially named Measure DD. It will appear on the November 5th ballot. If passed, Measure DD will make Berkeley the first city to prohibit Concentrated Animal…

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  Almira Tanner · [email protected]

August 2, 2024 at 3:30 PM

Everybody’s talking about Measure J

Hi John, Measure J is the first county-wide ballot measure to ban factory farms in the US. And the campaign is living up to the hype! With just 95 days until the vote, I wanted to give you a status update on Measure J and let you know how you can help this h…

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  Kitty Jones · [email protected]

June 24, 2024 at 4:50 PM

Join the historic campaign to end factory farming in the first U.S. county

Register now! Hi John, I’m so excited to announce the launch of the Yes on J: End Factory Farming Convergence, five days of activism for animals from Friday, August 23rd to Tuesday, August 27th in Petaluma, California, about an hour north of San Francisco. R…

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  Cassie King · [email protected]

June 14, 2024 at 3:38 PM

Watch these farmers protest an animal rescuer

Hi John, Yesterday, DxE investigator Zoe Rosenberg had a court date in Sonoma County where she is facing felony charges for rescuing four suffering chickens from Perdue’s Petaluma Poultry slaughterhouse. Prosecutors officially filed an additional felony burg…

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  Zoe Rosenberg · [email protected]

June 12, 2024 at 5:01 PM

Will I get a new felony on my birthday?

Hi John, Tomorrow is my 22nd birthday and I’ll be spending it in court. The Sonoma County District Attorney’s Office is filing a new felony and misdemeanor charge against me. As you may already know, I am currently facing years in prison for rescuing crimin…

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  Cassie King · [email protected]

June 11, 2024 at 4:26 PM

"Once-fringe beliefs about animal rights are becoming mainstream"

Help pass this factory farm ban! Hi John, The national news outlet Politico just reported on Measure J, the historic factory farm ban that will be on the ballot this November in Sonoma County! The article explains how this first-of-its-kind ballot measure cou…

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  Zoe Rosenberg · [email protected]

May 23, 2024 at 6:47 PM

They’re throwing more charges at me

Hi John, I recently woke up to find that seven new criminal charges had been added against me for the rescue of four chickens from Perdue’s Petaluma Poultry slaughterhouse last June. This came after last week’s hearing where the judge dismissed three of the …

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  Cassie King · [email protected]

May 15, 2024 at 5:29 PM

Historic factory farm ban is officially on the ballot as Measure J

Hi John, It’s official! The first U.S. countywide vote to prohibit factory farms will take place on November 5th in Sonoma County, California. This historic measure has been given the name Measure J, after the Sonoma County Board of Supervisors asked the Reg…

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  Cassie King · [email protected]

May 14, 2024 at 4:28 PM

More Felonies Dropped for Animal Rescuer

Hi John, Yesterday, Sonoma County Judge Lynette Brown dismissed multiple felony charges against UC Berkeley student and DxE animal cruelty investigator Zoe Rosenberg, who is being prosecuted for the rescue of four chickens from Perdue’s Petaluma Poultry slau…

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  Cassie King · [email protected]

May 4, 2024 at 4:10 PM

Felony Dropped for Animal Rescuer

Animal rights activist Zoe Rosenberg, right, pauses with her attorney Chris Carraway to take a group photo with other members of Direct Action Everywhere outside the Sonoma County Superior Courthouse before her preliminary hearing in Santa Rosa, Friday, May …

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  Zoe Rosenberg · [email protected]

April 29, 2024 at 5:06 PM

Ten Things You Need to Know About the Company Trying to Put Me in Prison

Hi John, Perdue’s Petaluma Poultry is trying to put me in prison because I exposed rampant misconduct at their facilities and rescued four chickens from their slaughterhouse, Poppy, Ivy, Aster and Azalea. I am facing four felonies, three misdemeanors, and the po…

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  Cassie King · [email protected]

March 27, 2024 at 9:58 PM

Victory: Factory Farm Ban Qualifies for Ballot in Sonoma County!

Hi John, We just got wonderful news! The proposed ban on Concentrated Animal Feeding Operations (CAFOs), commonly referred to as factory farms, has qualified for the ballot in Sonoma County, California! Volunteers with the Coalition to End Factory Farming (C…

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  Cassie King · [email protected]

March 22, 2024 at 1:20 PM

In progressive Dane County, activists fight one of the last remaining beagle factory farms in the US

Hi John, How can we call dogs our best friends and at the same time, confine them by the thousands inside factory farms and subject them to cruel mutilation without pain relief? Dog experimentation is out of line with the public's values.  In Dane County, W…

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  Cassie King · [email protected]

March 18, 2024 at 3:39 PM

Take action against this beagle factory farm

Hi John, I'm writing to you from Madison, Wisconsin where dozens of animal advocates are currently demonstrating outside the Dane County District Attorney's Office, calling for charges to be filed against Ridglan Farms, one of the last remaining beagle facto…

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  Wayne Hsiung · [email protected]

March 15, 2024 at 3:01 PM

Is this our moment?

Hi John, I haven't sent you something in a long time. But I thought you might want to hear I had a trial starting on March 18. I was facing up to 16 years in prison for rescuing Julie, a blind beagle puppy, from a lab called Ridglan Farms. But just 10 days before trial, they dropped the charges…

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  Almira Tanner · [email protected]

March 3, 2024 at 2:39 AM

We’re changing the world for animals

Hi John, My name is Almira. I’m the lead organizer of Direct Action Everywhere. We are a global grassroots animal rights network working to achieve revolutionary social and political change for animals in one generation. How are we doing it? Check out this vi…

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  Christina Liu, DxE · [email protected]

February 22, 2021 at 4:26 PM

Watch this: People everywhere are adopting animals from factory farms

Hi John,  This is a photo of me and Amy, minutes after I gave her some deworming medication and a pedicure. But she wasn’t always so lucky. I found Amy inside a factory farm, where she competed daily for food and water with thousands of other hens. Now Amy lives a…

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  Matt Johnson, DxE · [email protected]

February 17, 2021 at 4:56 PM

The FBI Tried to Infiltrate DxE and it Backfired

Hi John,  The Intercept just published a new article breaking down how the FBI tried to repress DxE activists at the bidding of Iowa's largest pork producer, after we exposed the company's cruel "ventilation shutdown" pig killings. FBI agents targeted the whistleb…

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  Almira Tanner, DxE · [email protected]

February 16, 2021 at 1:36 AM

HURRY! Our membership drive is almost over!

Hi John,  Every week is a busy week in DxE. Right now, we’re doing an important membership drive to fund our No More Factory Farms campaign, and I want to share with you what our monthly supporters are helping us achieve this week.  DxE is supporting UC Berkeley…

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  Cassie King, DxE · [email protected]

February 14, 2021 at 3:43 PM

This Valentine’s Day, tell your loved ones to #BreakUpWithFactoryFarming 💔

Hi John,  One of the best ways to show you love someone is to be honest with them. Our society is stuck in a toxic relationship with the animal agriculture industry. And it’s time to put an end to it.  That’s why we made this Valentine’s Day video that you can share …

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  Priya Sawhney, DxE · [email protected]

February 13, 2021 at 10:20 PM

Love is action – that’s why I'm at a dairy farm today ❤

Hi [FirstName,fallback=there],  I'm live at a dairy farm giving blankets and leaving roses for calves separated from their mothers. The dairy industry is founded on separating mothers and their babies – a heartbreaking reality for so many across the country. Calif…

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  Cheyenne Tsai · [email protected]

February 9, 2021 at 9:02 PM

Today's protest is postponed because Mayor Arreguín agreed to meet with us

Hey John, Last night, Berkeley Mayor Jesse Arreguín reached out to us and said he wants to discuss our proposal for divesting city funds from animal agriculture! He's been ignoring us for months, but after the home demo a couple weeks ago and the action that had been planned for tonight, he has d…

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  Cheyenne Tsai · [email protected]

February 8, 2021 at 5:54 PM

Tomorrow: Protest the City of Berkeley In-Person or Online! | DxE SF Bay

Hey John, The city of Berkeley is funding the next pandemic, animal cruelty, and global environmental catastrophe. This "progressive" city is spending taxpayer dollars on an unsustainable and cruel industry: animal agriculture. Despite our reports of concerning diseases and animal abuse at farms …

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  Cheyenne Tsai · [email protected]

February 2, 2021 at 4:12 PM

What is a Microsanctuary? | DxE SF Bay

Hey John, Join us this Saturday at our weekly Meetup to hear important news updates from our community and the animal rights movements. This week, we will hear from our guest speakers Deirdre and Andrew about microsanctuaries! Deirdre and Andrew both care for rescued animals and will be sharing w…

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  Matt Johnson, DxE · [email protected]

January 29, 2021 at 4:32 PM

My trespass charges for exposing Big Ag were just dropped

Hi John,  Last May, I led a team of investigators inside Iowa’s largest “pork” producer, Iowa Select Farms. We documented -- and ended -- the company’s gruesome mass killing of thousands of pigs through “ventilation shutdown.”  Yesterday, my trespass charges were …

See More from Matt Johnson, DxE