Friend,
You helped win Georgia.
Every dollar you spent to support Raphael Warnock’s campaign, an allied organization, and helping us made a difference. Every hour you spent volunteering for the campaign or for one of the many groups on the ground mattered.
There are a lot of people and a lot of organizations who deserve credit for re-electing a good man and a pro-democracy candidate to the Senate, but I wanted to take a moment and highlight how you helped our team at The Lincoln Project make a difference:
With your support, we ran this spot <[link removed]> to Georgia voters millions of times across digital video and smart TVs. In an environment where Georgia voters couldn’t sneeze without seeing a political ad, your support helped us do what we do best: make an incisive, powerful message that cut through the cutter in a way only we can do. And make sure that Georgia voters saw our message.
Our approach in Georgia mirrored the approach that helped win 17 races (and counting) this cycle – instead of adding to the noise, we targeted the people that needed an extra nudge to move to the pro-democracy candidate. At this point, we know exactly who to reach and how many times we need to reach them.
It was not just paid advertising. We also activated thousands of volunteers in The Union, lobbing calls and texts into Georgia, and helping get out the vote in person via our amazing partners. You’ll hear more about these efforts soon.
As I told the team last night - what a way to finish the 2022 election cycle. Rick, Stuart, Joe and I are proud to be with each of you in this fight. With Trump looming around the corner, your support has put our country in the best position possible to take on this threat.
Thank you for all that you have done for democracy.
-Reed
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The Lincoln Project - 600 Pennsylvania Ave SE, #15180, Washington, DC 20003, United States
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