[1]Talarico for Texas



John —

In recent election cycles, the Democratic Party has lost major ground with
Latino voters — especially in Texas. But we’re putting in the resources to
reverse that trend.

We just launched a statewide Spanish-language TV ad — earlier than any
campaign in modern Texas history.

I want to explain more about this decision and why it’s important to me in
a moment, but if you understand the stakes and why this matters, [ [link removed] ]please
consider making a contribution to our campaign today. Airing this new
Spanish-language ad is a major budget decision, but it could be what makes
the difference in this race.

[ [link removed] ]CONTRIBUTE

If we have any hope of taking back our beloved state, we have to engage
more meaningfully with Latino communities and take no one for granted.

It’s going to require trying new things and putting in the extra work to
meet people where they are and be thoughtful in how we spread our message.

That’s why we’re barnstorming the state and holding open town halls right
in voters’ communities.

It’s why we’re designing our organizing and volunteer training materials
in Spanish so we can reach voters at the doors in their own language.

It’s why we’re showing up on voters’ screens with our Spanish-language
social media channels — speaking to folks directly in my (imperfect)
Spanish.

[ [link removed] ]James Talarico Speaking Spanish

And it’s why we’re investing major resources into reaching the 8 million
Spanish-speaking Texans at scale on TV with this new Spanish-language ad.

[ [link removed] ]James Teaching in the Classroom

Our party has a lot of work to do. If we’re going to win, we have to
listen to, learn from, and earn the trust of Latino communities across the
state — and we have to invest in reaching folks where they are.

All of this work takes significant resources. And I know that, if we want
to win in November, this work has to start now.

[ [link removed] ]So please, if you can, make a contribution to help us continue reaching
out to every community and growing our movement to take back Texas. Any
amount you can spare makes a difference.

If you've stored your info with ActBlue, we'll process your contribution
instantly.



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James

P.S.: You can see the launch of our new ad [ [link removed] ]here, and our new
Spanish-language social media channels here: [ [link removed] ]Facebook, [ [link removed] ]Instagram,
[ [link removed] ]TikTok, [ [link removed] ]Twitter/X, [ [link removed] ]Threads, [ [link removed] ]BlueSky



 


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