From Michael Reich, Alzheimer's Association <[email protected]>
Subject 🌟 Making the future bright.
Date December 6, 2025 2:40 PM
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Honoring Our Progress and Looking Ahead

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Dear Friend,

It's not every day you can give a holiday gift whose impact
can be tripled automatically to bring help and hope to people who
truly need it. But for the next few days, you have that opportunity
with our Keep Up the Momentum 3X Match Challenge.

Over 7 million Americans living with Alzheimer's disease and
their loved ones need you to join the fight more than ever. Will you
make a first gift right now while it can have triple the impact in the
fight against Alzheimer's?

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MATCH MY GIFT 3X

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We're so grateful for your interest in our mission to lead the
way to end Alzheimer's and all other dementia - by accelerating
global research, driving risk reduction and early detection, and
maximizing quality care and support.

With the help of our community, we've made incredible progress
in 2025:

* The U.S. POINTER Study - a two-year, randomized controlled
clinical trial - provided the rigorous data needed to say
with confidence that engaging in a structured lifestyle program
targeting multiple risk factors protects brain health across
diverse populations at risk for dementia in the U.S.
* We released My ALZ Journey, a free mobile app offering
personalized support for newly diagnosed people and their care
partners.
* Due to our advocacy efforts, the Senate Appropriations Committee
passed a $100 million increase in dementia research at the
National Institutes of Health.

Now, near the end of 2025, your generosity could make an even
bigger difference in our fight. The JTMF Foundation has pledged
$275,000 - if we can raise that same amount by December 9. Made
in honor of loved ones they've lost to Alzheimer's, the trustees of
the foundation have chosen to have their gift support Project ECHO

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® to improve access to best-practice care and resources within
local communities. This means your generosity can have TRIPLE the
impact as we look forward to next year's progress in research, care
and support.

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But you only have until December 9 to have your gift matched.
Don't miss this limited-time opportunity for your gift to make TRIPLE
the impact this December.

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TRIPLE-MATCH MY FIRST GIFT

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It's crucial that you answer the call
and do all you can in the next few days to take advantage of this
opportunity. Thanks for doing your part to help provide vital care and
support and advance research this holiday season and beyond.

Warm regards,

Michael Reich
Chief Marketing Officer

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2025 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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® | Donate

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