Dear Friend,

It's not every day you can give a holiday gift whose impact can be tripled automatically to bring help and hope to people who truly need it. But for the next few days, you have that opportunity with our Keep Up the Momentum 3X Match Challenge.

Over 7 million Americans living with Alzheimer's disease and their loved ones need you to join the fight more than ever. Will you make a first gift right now while it can have triple the impact in the fight against Alzheimer's?

We're so grateful for your interest in our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

With the help of our community, we've made incredible progress in 2025:

The U.S. POINTER Study — a two-year, randomized controlled clinical trial — provided the rigorous data needed to say with confidence that engaging in a structured lifestyle program targeting multiple risk factors protects brain health across diverse populations at risk for dementia in the U.S.
We released My ALZ Journey, a free mobile app offering personalized support for newly diagnosed people and their care partners.
Due to our advocacy efforts, the Senate Appropriations Committee passed a $100 million increase in dementia research at the National Institutes of Health.

Now, near the end of 2025, your generosity could make an even bigger difference in our fight. The JTMF Foundation has pledged $275,000 — if we can raise that same amount by December 9. Made in honor of loved ones they've lost to Alzheimer's, the trustees of the foundation have chosen to have their gift support Project ECHO^® to improve access to best-practice care and resources within local communities. This means your generosity can have TRIPLE the impact as we look forward to next year's progress in research, care and support.

But you only have until December 9 to have your gift matched. Don't miss this limited-time opportunity for your gift to make TRIPLE the impact this December.

TRIPLE-MATCH MY FIRST GIFT

It's crucial that you answer the call and do all you can in the next few days to take advantage of this opportunity. Thanks for doing your part to help provide vital care and support and advance research this holiday season and beyond.

Warm regards,

Michael Reich
Chief Marketing Officer

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2025 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org^® | Donate

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