CREATE+CHANGE
NOVEMBER 2025


Big news: yesterday, we launched a new large-scale initiative for our “Love, Your Mind” campaign that brings together major sports leagues, top athletes, brands and media companies to inspire fans everywhere to prioritize their mental well-being.

We’ve also debuted new work from our “Tear the Paper Ceiling” campaign with Opportunity@Work to encourage employers to look beyond college degrees and embrace skills-first hiring practices. And we welcomed 33 industry leaders to our Board of Directors and look forward to the new ideas and expertise they will bring to our work.

There’s plenty more in this issue—keep reading for the latest!


Pro Athletes Inspire Action with New Mental Health Creative and Resource Hub

Tapping into the unifying power of sports, we partnered with the Huntsman Mental Health Foundation and the Arthur M. Blank Family Foundation to bring together major leagues, top athletes, brands and media companies for mental health. Together, we’re inspiring millions to prioritize their well-being through a series of “Love, Your Mind” creative assets and a brand-new resource hub. The creative, available in English and Spanish, features standout athletes like A’ja Wilson, Ali Truwit, Karl-Anthony Towns, Bijan Robinson, Paige Bueckers and more reminding fans that mental health matters just as much as physical health. The series, developed and amplified through a collaboration of three Stagwell agencies—72andSunny, Assembly Global and HUNTER—brings this message to life with energy and heart. The “Love, Your Mind” Playbook, a hub filled with practical tools and athlete stories, encourages open conversations and everyday actions to support mental health. Check out the powerful new creative and explore the resource hub!

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New Creative Urges Employers to Look Beyond the Paper

Hiring is evolving fast, and employers are searching for better ways to find strong talent. LinkedIn data shows that they are far more successful—60% more—when they take a skills-first approach. In the latest creative from our award-winning “Tear the Paper Ceiling” campaign, we partnered with Opportunity@Work to urge employers to embrace skills-first hiring practices and consider the millions of workers Skilled Through Alternate Routes (STARs), rather than a bachelor’s degree from college. Developed pro bono by creative agency Ogilvy and directed by filmmaker and STAR Loris Russier, the creative highlights workers whose experience comes from apprenticeships, certifications and on-the-job training. Watch the inspiring creative today!

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Welcome the Ad Council’s Newest Board Members

We are honored to welcome 33 accomplished senior executives across marketing, media, tech and business to our Board of Directors. These new members join a deeply engaged board of industry leaders whose vast and varied expertise guide our work on the issues that matter most, offering insights and support that help make our campaigns impactful. Get to know our newest members!

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Roundup:

- Transitioning out of the military isn’t easy—this Men’s Health feature highlights one Veteran’s path to wellness and the role our “Don’t Wait. Reach Out.” campaign played in his return to civilian life.
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- “Listen In,” the first-ever podcast from our “Sound It Out” campaign, is here—giving parents and caregivers a place to hear real stories and get expert advice to support their child’s emotional well-being.
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- Love Island USA winner Bryan Arenales joins “Seize the Awkward” to remind young people that you don’t have to be a mental health expert to check in on a friend.
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- Campaign Impact: Millions of people in America face limited opportunities without a high school diploma. Through our “Finish Your Diploma” campaign, more than two million adults have already taken the first step—finding free adult education centers and opening doors to a brighter future.
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