Tapping into the unifying power of sports, we partnered with the Huntsman Mental Health Foundation and the Arthur M. Blank Family Foundation to bring together major leagues, top athletes, brands and media companies for mental health. Together, we’re inspiring millions to prioritize their well-being through a series of “Love, Your Mind” creative assets and a brand-new resource hub. The creative, available in English and Spanish, features standout athletes like A’ja Wilson, Ali Truwit, Karl-Anthony Towns, Bijan Robinson, Paige Bueckers and more reminding fans that mental health matters just as much as physical health. The series, developed and amplified through a collaboration of three Stagwell agencies—72andSunny, Assembly Global and HUNTER—brings this message to life with energy and heart. The “Love, Your Mind” Playbook, a hub filled with practical tools and athlete stories, encourages open conversations and everyday actions to support mental health. Check out the powerful new creative and explore the resource hub!