Email not displaying correctly?
View it in your browser ([link removed]) .
[link removed]
[link removed]

THIS WEEK'S TL;DR:


Lead AI implementation ([link removed]) in your newsroom; final chance to craft your story ([link removed]) ; learn to cover ([link removed]) women in the justice system; track local impacts ([link removed]) of climate policy rollbacks; only a few spots left in our best-selling investigative seminar ([link removed])

Generative artificial intelligence is now more than a shiny toy — it's part of the beat.
Every newsroom, platform and creator’s workflow is shaped by AI — through the tools reporters and producers use, the misinformation audiences face and the trust decisions publishers and creators must make. That means everyone working in journalism, media or content creation needs to know how use AI responsibly.

Poynter’s new self-directed certificate course ([link removed]) is designed for exactly this moment. It’s here to help you avoid the hype, and ground you in the skills, ethics and strategies required to lead. As Alex Mahadevan, the course’s lead faculty and Poynter’s resident AI expert, puts it:

“This isn’t a one-off training. It will help you create a culture of innovation where AI is used thoughtfully, transparently and responsibly.” — Alex Mahadevan ([link removed])

With this program ([link removed]) , you’ll go beyond prompts and shortcuts to practice evaluating tools, detecting misinformation and applying AI transparently so your audience can trust your process. Alongside Alex, you’ll learn from Kelly McBride, Fernanda Camarena, Enock Nyariki and Sean Marcus.

Skip vague, theoretical offerings and dive into specific, actionable instruction. Four self-paced modules break down:

The AI landscape in journalism and media — how AI is reshaping coverage, content creation and public trust

Practical applications for AI tools — demystifying platforms such as ChatGPT, Claude and NotebookLM with effective prompts

Choosing and assessing AI tools — compare platforms and complete interactive exercises benchmarking speed, accuracy and bias

Ethics and standards of generative AI — learn frameworks for responsible use that doesn't compromise the trust of your most loyal audiences

For a limited time, enroll for $99 (normally $119) and earn your Poynter AI Certificate ([link removed]) — a credential that differentiates you as the trusted voice guiding AI in your newsroom, newsroom-adjacent organization or creator community.
UPCOMING DEADLINES
[link removed]


** Mining for Memoir (2025) ([link removed])
------------------------------------------------------------
Online workshop
Oct. 6 - 27, 2025
$499
Master essential memoir writing skills from genre selection and scene creation to research techniques and book proposal development. Join our first-ever cohort on Mondays in October and learn to craft the story only you can tell.
ENROLL TODAY ([link removed])
[link removed]
Women and prisons: Covering the impact of incarceration ([link removed])
Two-part webinar series
Oct. 23 and 30, 2025
Free
Deepen your coverage of incarcerated women and women with incarcerated family members. Get research and tips on ethical reporting. Participants who watch both webinars in full are eligible to apply for five reporting grants of $10,000 each.

Deadline to watch live: Oct. 23, 30.
ENROLL TODAY ([link removed])
CUSTOM RESOURCES
💡 Your organization's future starts with the right strategy. See how Poynter's Consulting & Coaching ([link removed]) gets you there.
Generative AI is transforming how we do work — but are your organization’s policies, ethics and audience communication strategies keeping up? Check out ➡️ Poynter AI Ethics Consulting ([link removed]) .
IN-PERSON PROGRAMS
📍 Essential Skills for New Managers (December 2025) ([link removed])
Dec. 1 - 5, 2025
$1,550
This dynamic five-day workshop provides the critical skills new managers need to help forge successful paths to leadership in journalism, media and technology. Apply by Oct. 3.
🥳 Poynter’s 2025 Bowtie Ball ([link removed])
Nov. 15
$400
Celebrate Poynter’s 50th anniversary at the 2025 Bowtie Ball, honoring Jane Pauley alongside Dean Baquet and G.B. “Garry” Trudeau. This signature evening brings together civic leaders, journalists and supporters to champion a free press. Secure your spot now for an unforgettable night of recognition and community in Tampa.
ONLINE COURSES
📍 Will Work for Impact: Fundamentals of Investigative Journalism ([link removed])
Oct. 2 - 30, 2025
$499
Limited spots remain: ProPublica's Alexandra Zayas leads live Thursday sessions where you'll dissect award-winning investigations, complete weekly assignments and receive direct feedback on your work.
📍 Beat Academy: Tracking climate change rollbacks ([link removed])
1 p.m. Eastern; Oct. 16
Free
Track what projects and programs in your state or municipality are underway, at risk, or cancelled with The Clean Economy Tracker from Atlas Public Policy. Lean how to use the tool and hear from journalists who have turned the data into stories and broader coverage.
📍 Poynter ACES: Discover Macros for Word ([link removed])
Self-paced course
$65 ($50 for ACES members)
Stop wasting hours on repetitive tasks — automate them instead. Learn to create custom Word shortcuts in Windows or macOS that reduce editing time without sacrificing accuracy and consistency.
SUPPORT POYNTER
[link removed]
Your donation advances our mission to provide ethical journalism that helps you navigate your world ([link removed]) .
📰
GIVE NOW ([link removed])
CAREERS
•
Local Editor ([link removed]) , Patch Media, Remote
• Professor/Knight Chair in Journalism and Technology ([link removed]) , University of Florida, Gainesville, FL
•
Newsroom Cohort Manager ([link removed]) , University of California Berkeley, Berkeley, CA
SEARCH FOR JOBS ([link removed])
FROM OUR NEWSROOM
• Opinion | Jimmy Kimmel returns to ABC with defiant and empathetic monologue ([link removed]) , by Tom Jones
• Yes, clever headlines still matter ([link removed]) , by Matthew Crowley
•
Public media’s make-or-break moment ([link removed]) , by Sitara Nieves
MEME OF THE WEEK
[link removed]
POYNTER SWAG
👕 Show your pride. Shop the new Poynter swag store ([link removed]) .
Poynter has created this store as a service to help you show your Poynter pride!
Poynter receives minimal revenue from sales. To support Poynter’s mission financially, go to poynter.org/give.

ADVERTISE ([link removed]) // DONATE ([link removed]) // LEARN ([link removed]) // JOBS ([link removed])
Did someone forward you this email? Sign up here. ([link removed])
[link removed] [link removed] [link removed] [link removed] mailto:[email protected]?subject=Feedback%20for%20Poynter
[link removed]
[link removed]
[link removed]
[link removed]
[link removed]
© All rights reserved Poynter Institute 2025
801 Third Street South, St. Petersburg, FL 33701
If you don't want to receive email updates from Poynter, we understand.
You can change your subscription preferences ([link removed]) or unsubscribe from all Poynter emails ([link removed]) .