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Week of Sept. 22 - 28: Poynter’s new self-directed certificate course to guide AI in your newsroom
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THIS WEEK'S TL;DR:
Lead AI implementation in your newsroom; final chance to craft your story; learn to cover women in the justice system; track local impacts of climate policy rollbacks; only a few spots left in our best-selling investigative seminar
Generative artificial intelligence is now more than a shiny toy — it's part of the beat.
Every newsroom, platform and creator’s workflow is shaped by AI — through the tools reporters and producers use, the misinformation audiences face and the trust decisions publishers and creators must make. That means everyone working in journalism, media or content creation needs to know how use AI responsibly.
Poynter’s new self-directed certificate course is designed for exactly this moment. It’s here to help you avoid the hype, and ground you in the skills, ethics and strategies required to lead. As Alex Mahadevan, the course’s lead faculty and Poynter’s resident AI expert, puts it:
“This isn’t a one-off training. It will help you create a culture of innovation where AI is used thoughtfully, transparently and responsibly.” — Alex Mahadevan
With this program, you’ll go beyond prompts and shortcuts to practice evaluating tools, detecting misinformation and applying AI transparently so your audience can trust your process. Alongside Alex, you’ll learn from Kelly McBride, Fernanda Camarena, Enock Nyariki and Sean Marcus.
Skip vague, theoretical offerings and dive into specific, actionable instruction. Four self-paced modules break down:
The AI landscape in journalism and media — how AI is reshaping coverage, content creation and public trust
Practical applications for AI tools — demystifying platforms such as ChatGPT, Claude and NotebookLM with effective prompts
Choosing and assessing AI tools — compare platforms and complete interactive exercises benchmarking speed, accuracy and bias
Ethics and standards of generative AI — learn frameworks for responsible use that doesn't compromise the trust of your most loyal audiences
For a limited time, enroll for $99 (normally $119) and earn your Poynter AI Certificate — a credential that differentiates you as the trusted voice guiding AI in your newsroom, newsroom-adjacent organization or creator community. |
Online workshop
Oct. 6 - 27, 2025
$499
Master essential memoir writing skills from genre selection and scene creation to research techniques and book proposal development. Join our first-ever cohort on Mondays in October and learn to craft the story only you can tell. |
Two-part webinar series
Oct. 23 and 30, 2025
Free
Deepen your coverage of incarcerated women and women with incarcerated family members. Get research and tips on ethical reporting. Participants who watch both webinars in full are eligible to apply for five reporting grants of $10,000 each.
Deadline to watch live: Oct. 23, 30.
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💡 Your organization's future starts with the right strategy. See how Poynter's Consulting & Coaching gets you there.
Generative AI is transforming how we do work — but are your organization’s policies, ethics and audience communication strategies keeping up? Check out ➡️ Poynter AI Ethics Consulting. |
📍 Essential Skills for New Managers (December 2025)
Dec. 1 - 5, 2025
$1,550
This dynamic five-day workshop provides the critical skills new managers need to help forge successful paths to leadership in journalism, media and technology. Apply by Oct. 3.
🥳 Poynter’s 2025 Bowtie Ball
Nov. 15
$400
Celebrate Poynter’s 50th anniversary at the 2025 Bowtie Ball, honoring Jane Pauley alongside Dean Baquet and G.B. “Garry” Trudeau. This signature evening brings together civic leaders, journalists and supporters to champion a free press. Secure your spot now for an unforgettable night of recognition and community in Tampa. |
📍 Will Work for Impact: Fundamentals of Investigative Journalism
Oct. 2 - 30, 2025
$499
Limited spots remain: ProPublica's Alexandra Zayas leads live Thursday sessions where you'll dissect award-winning investigations, complete weekly assignments and receive direct feedback on your work.
📍 Beat Academy: Tracking climate change rollbacks
1 p.m. Eastern; Oct. 16
Free
Track what projects and programs in your state or municipality are underway, at risk, or cancelled with The Clean Economy Tracker from Atlas Public Policy. Lean how to use the tool and hear from journalists who have turned the data into stories and broader coverage.
📍 Poynter ACES: Discover Macros for Word
Self-paced course
$65 ($50 for ACES members)
Stop wasting hours on repetitive tasks — automate them instead. Learn to create custom Word shortcuts in Windows or macOS that reduce editing time without sacrificing accuracy and consistency. |
👕 Show your pride. Shop the new Poynter swag store.
Poynter has created this store as a service to help you show your Poynter pride!
Poynter receives minimal revenue from sales. To support Poynter’s mission financially, go to poynter.org/give. |
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