Your gift before midnight can go
2X as far.
Alzheimer's Association
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DONATE NOW
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ENDING AT MIDNIGHT
World Alzheimer's Day 2X Match
Challenge
World Alzheimer's Day
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MAKE 2X THE IMPACT >>
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The countdown clock may not
reflect your time zone, but the deadline for the match is midnight,
local time, September 21.
Dear Friend,
It's finally here - today is
World Alzheimer's Day! That means our World Alzheimer's Day 2X match
Challenge ends at MIDNIGHT!
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We don't have much time, and if we don't have your support, we
may not be able to unlock these critical matching gift funds. Our goal
is within reach, but we can't get there without you. That's why I need
to ask you to act now while your gift can have double the impact.
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MATCH MY GIFT FOR WORLD
ALZHEMER'S DAY >>
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It's not too late to make this World Alzheimer's Day one of
the most impactful yet. But time is running out, and your support is
critical to helping us reach our goal.
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Generous supporter, Leone McKay, has pledged to match all
gifts up to $150,000 until midnight TONIGHT if we can raise that same
amount. Her donation, made in honor of her late husband, Col. William
P. McKay, whom she lost to Alzheimer's disease, will support research
efforts, while your donation can go 2X as far to help provide care and
support to so many in your community and across the country as well as
advance the research that could, one day, end Alzheimer's.
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Make 2X the impact for World
Alzheimer's Day.
Your impact can be doubled.
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MATCH MY GIFT NOW >>
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On World Alzheimer's Day, we honor all those who have been
impacted by Alzheimer's, including the over 7 million Americans
currently living with the disease and their nearly 12 million unpaid
caregivers. More people are diagnosed every day - it's an
escalating global public health crisis. That is why your support is so
urgently needed while it can make 2X the difference.
POP QUIZ:
In 2024, unpaid Alzheimer's caregivers provided over 19
billion hours of care. What is the estimated value of this care?
$100 billion
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$250 billion
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More than $413 billion
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The emotional, physical and financial toll this disease takes
is overwhelming. In 2025, Alzheimer's and other dementia are projected
to cost the nation $384 billion. By 2050, these costs could rise to
nearly $1 trillion. Now is the time to do more, not less. We need you
to stand with us on this important day.
Donate Now
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Your gift can have double the impact on keeping the momentum
going in the fight against this cruel disease. This World Alzheimer's
Day, we celebrate the tremendous progress we have made. The U.S. Food
and Drug Administration has approved treatments that target the
underlying biology of the disease, giving us all a reason to hope.
While there's currently no cure, these treatments may change the
progression of the disease and give those living with early
Alzheimer's more time to plan for the future, to live independently
and to spend more time with family and friends.
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But our work is far from done.
Everyone living with Alzheimer's, no matter where they are in
their journey, deserves to have access to treatments that improve
their lives and give them hope. With your support, we will continue
efforts to advance all potential treatment avenues because the search
for a cure has never been more important.
With World Alzheimer's Day finally here, the clock is ticking
to take advantage of this limited-time match opportunity. By joining
us today with a gift to our World Alzheimer's Day 2X Match Challenge,
you'll touch lives around the world and help the Alzheimer's
Association continue to:
* Invest over $450 million in more than 1,200 active research
projects in 56 countries spanning six continents.
* Operate our free 24/7 Helpline (800.272.3900) that is staffed by
specialists and master's-level care consultants, providing
confidential support and information to all those affected by
Alzheimer's or another dementia.
* Facilitate support groups and education programs in communities
nationwide and work to ensure these services reach underserved
populations.
* Act as the leading voice for Alzheimer's disease advocacy,
fighting for critical Alzheimer's research and care initiatives
at the state and federal levels.
* Further our mission to lead the way to end Alzheimer's and all
other dementia - by accelerating global research, driving
risk reduction and early detection, and maximizing quality care
and support.
A cure for Alzheimer's and all other dementia is out there.
With your help, we can advance groundbreaking research to discover it,
while providing care and support to those who need it today.
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Please hurry - make your first gift by MIDNIGHT TONIGHT to
deliver 2X the help and 2X the hope for a cure.
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MATCH MY GIFT 2X >>
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With sincere thanks,
Katie Evans
Chief Programs and Mission Engagement
Officer
Facebook
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X
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Instagram
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YouTube
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LinkedIn
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P.S. Time's almost up, Friend, and your
support is urgently needed. Please make a gift to our World
Alzheimer's Day 2X Match Challenge before the MIDNIGHT deadline while
you can still double your impact.
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Today is World Alzheimer's Day
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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.
Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2025 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org
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