Generous supporter, Leone McKay, has pledged to match all gifts up to $150,000 until midnight TONIGHT if we can raise that same amount. Her donation, made in honor of her late husband, Col. William P. McKay, whom she lost to Alzheimer's disease, will support research efforts, while your donation can go 2X as far to help provide care and support to so many in your community and across the country as well as advance the research that could, one day, end Alzheimer's.
On World Alzheimer's Day, we honor all those who have been impacted by Alzheimer's, including the over 7 million Americans currently living with the disease and their nearly 12 million unpaid caregivers. More people are diagnosed every day — it's an escalating global public health crisis. That is why your support is so urgently needed while it can make 2X the difference.
POP QUIZ:
In 2024, unpaid Alzheimer's caregivers provided over 19 billion hours of care. What is the estimated value of this care?
The emotional, physical and financial toll this disease takes is overwhelming. In 2025, Alzheimer's and other dementia are projected to cost the nation $384 billion. By 2050, these costs could rise to nearly $1 trillion. Now is the time to do more, not less. We need you to stand with us on this important day.
Your gift can have double the impact on keeping the momentum going in the fight against this cruel disease. This World Alzheimer's Day, we celebrate the tremendous progress we have made. The U.S. Food and Drug Administration has approved treatments that target the underlying biology of the disease, giving us all a reason to hope. While there's currently no cure, these treatments may change the progression of the disease and give those living with early Alzheimer's more time to plan for the future, to live independently and to spend more time with family and friends. But our work is far from done.
Everyone living with Alzheimer's, no matter where they are in their journey, deserves to have access to treatments that improve their lives and give them hope. With your support, we will continue efforts to advance all potential treatment avenues because the search for a cure has never been more important.
With World Alzheimer's Day finally here, the clock is ticking to take advantage of this limited-time match opportunity. By joining us today with a gift to our World Alzheimer's Day 2X Match Challenge, you'll touch lives around the world and help the Alzheimer's Association continue to:
Invest over $450 million in more than 1,200 active research projects in 56 countries spanning six continents.
Operate our free 24/7 Helpline (800.272.3900) that is staffed by specialists and master's-level care consultants, providing confidential support and information to all those affected by Alzheimer's or another dementia.
Facilitate support groups and education programs in communities nationwide and work to ensure these services reach underserved populations.
Act as the leading voice for Alzheimer's disease advocacy, fighting for critical Alzheimer's research and care initiatives at the state and federal levels.
Further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
A cure for Alzheimer's and all other dementia is out there. With your help, we can advance groundbreaking research to discover it, while providing care and support to those who need it today. Please hurry — make your first gift by MIDNIGHT TONIGHT to deliver 2X the help and 2X the hope for a cure.
Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
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