Years ago, I took a hard look at my beauty routine–and what I found shocked me.
The beauty products I trusted–makeup, lotions, shampoos, and soaps–were full of controversial chemicals: hormone disruptors, potential carcinogens, and skin-aging toxins.
Pretty ironic for “beauty” products, right?
It was a major wake-up call.
Since then, I’ve overhauled my entire routine—ditching risky products and swapping in clean, safer alternatives.
And I can tell you: It feels SO good knowing I’m no longer exposing myself to dangerous ingredients daily.
Most beauty brands still use harmful chemicals–because they can.
Beauty products aren’t well-regulated in the U.S., and many companies prioritize profits over our health.
Beauty products often contain:
Parabens, Siloxanes, Triclosan: Linked to hormone disruption
BHA, BHT, PEGs: Possible carcinogens or developmental toxicants
Heavy Metals: Like lead that can affect brain health
Fragrance & Talc: Hiding toxic contaminants
SLS & SLES: May irritate the skin and eyes
But here’s the good news: Safe and effective alternatives DO exist.
I’m so happy I found 100% PURE - a brand that I trust completely.
Here’s why I love them:
All 100% PURE products are cruelty-free and totally free of nasty chemicals (no parabens, PEGs, synthetic fragrance, or artificial dyes).
Instead of toxic dyes, they use fruits and veggies for pigment—packed with antioxidants! How cool is that?
Some of my go-to’s:
Fruit Pigmented Pomegranate Oil Moisturizing Lipstick (Poppy + Primrose are my favorite colors)
Fruit Pigmented Ultra Lengthening Mascara
Fruit Pigmented Eye Shadow
Fruit Pigmented Cherry Up & Cheek Stain (it’s so vibrant!)
Fruit Pigmented Pretty Naked Palette
Volumizing Conditioner
Natural Shampoos
And since 100% PURE is a partner of Food Babe, I had to share this:
They’re having a Semi-Annual Sale—up to 70% OFF sitewide until July 31st!
Even if you don’t wear makeup, they’ve got clean shampoos, body scrubs, soaps, and moisturizers too.
Ready to clean up your beauty routine?
Don't delay as their sale ends this Thursday, July 31st:
Shop the Sale Now
Know someone who needs a beauty bag detox? Forward this email to them!
Xo,
Vani
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