USPS Unlock the Power of Direct Mail with 3 Game-Changing Strategies Problem viewing this email? View in browser [ [link removed] ] . Hello Customer:
The 2024 Election redefined American politics: Different demographics voted in surprising ways, making it more challenging to reach voters. As this new political landscape unfolds, campaigns should be asking: How can I better connect with key voter demographics in future election cycles?
A winning campaign starts with better understanding how voters prefer to receive information and how campaigns successfully reached key demographics in 2024.
The United States Postal Service conducted post-election research to uncover actionable solutions to leverage the power of direct mail to reach voters.
The latest research led to three key strategies you should prioritize to optimize your approach, with mail being a key component: Strategy 1 Timing, Frequency, & Early Voting Give Voters Time and Space to Make Informed Decisions Strategy 2 Personalization, Targeting, & Channel Optimization Build Trust with Targeted Messaging Strategy 3 Design, Content, & Mail Integration Maximize Impact with Memorable Mail Pieces We also unpacked the political advertising preferences of four demographics that, by many accounts, voted unexpectedly in the 2024 Election: Unpack the Insights: Visit DeliverTheWin.com [ [link removed] ] to read the full white paper or talk to a direct mail consultant to learn more about how to win voters with direct mail.
Download White Paper [ [link removed] ] This is a sponsored communication on behalf of The United States Postal Service®.
Information contained herein was provided by the sponsor and does not necessarily reflect the views or endorsement of the American Association of Political Consultants.
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