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Hello Customer:
The 2024 Election redefined American politics: Different
demographics voted in surprising ways, making it more challenging to reach voters.
As this new political landscape unfolds, campaigns should be asking: How
can I better connect with key voter demographics in future election cycles?
A winning campaign
starts with better understanding how voters prefer to receive information
and how campaigns successfully reached key demographics in 2024.
The United
States Postal Service conducted post-election research to uncover
actionable solutions to leverage the power of direct mail to reach voters.
The latest research led to three key strategies
you should prioritize to optimize your approach, with mail being a key component:
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Timing, Frequency, & Early Voting
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Give Voters Time and
Space to Make Informed Decisions
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Personalization, Targeting, & Channel Optimization
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Build Trust with Targeted Messaging
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Design, Content, & Mail Integration
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Maximize Impact with Memorable Mail Pieces
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We also unpacked the political
advertising preferences of four demographics that, by many accounts,
voted unexpectedly in the 2024 Election:
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Unpack the Insights:
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Visit DeliverTheWin.com
to read the full white paper or talk to a direct mail consultant to learn
more about how to win voters with direct mail.
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