Knowledge for Decision-Makers
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CEO Picks - The best that international journalism has to offer!

S1

How Marketers Can Adapt to LLM-Powered Search - Harvard Business
Review (No paywall) [[link removed]}&lead=419599&emailid=4617&nl=daily]  
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Large language models (LLMs) provide a search experience that’s
dramatically different from the web-browser experience. The biggest
difference is this: LLMs promise to answer queries not with links, as
web browsers do, but with answers. Increasingly, using apps such as
ChatGPT or Perplexity, or search portals such as Google’s Search
Generative Experience (now AI Overviews) or Bing’s Copilot,
customers will learn about products and brands through
natural-language outputs. And that process, which will be highly
consultative and conversational, will create a new information
pipeline that marketers need to monitor to ensure their brands are
presented for relevant prompts and described accurately. The authors
present three ways for marketers to rise to this challenge.

Continued here [[link removed]}&lead=419599&emailid=4617&nl=daily]

S2

How to rewild your teenagers: a parents' guide to reconnecting them
with nature
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Young children often love wildlife and nature but find them boring,
uncool or 'icky' in their teens

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S3

"Our parents did all the hard work. We don't have to": China's seaside
haven for the 'lying flat' generation
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With its magnificently tranquil art gallery, its 'lonely library' and
its pointy white chapel, Aranya is a blissful oasis for burnt-out
urbanites - and architecture firms are now clambering to build there

Continued here
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S4

Imperceptible sensors made from 'electronic spider silk' can be
printed directly on human skin
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The fibres, at least 50 times smaller than a human hair, are so
lightweight that the researchers printed them directly onto the fluffy
seedhead of a dandelion without collapsing its structure. When printed
on human skin, the fibre sensors conform to the skin and expose the
sweat pores, so the wearer doesn’t detect their presence. Tests of
the fibres printed onto a human finger suggest they could be used as
continuous health monitors.

Although human skin is remarkably sensitive, augmenting it with
electronic sensors could fundamentally change how we interact with the
world around us. For example, sensors printed directly onto the skin
could be used for continuous health monitoring, for understanding skin
sensations, or could improve the sensation of ‘reality’ in gaming
or virtual reality application.

Continued here
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S5

Move Over, Tractor - the Farmer Wants a Crop-Spraying Drone
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Arthur Erickson's startup builds autonomous agricultural drones

Continued here
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S6

Meet the 102-year-old healthy-living pioneer who was espousing
'wellness' long before it was a trend
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Rancho la Puerta owner Deborah Szkeley is the embodiment of all the
resort aspires to deliver

Continued here
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S7

That viral video showing a head transplant is a fake. But it might be
real someday - MIT Technology Review (No paywall)
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BrainBridge is best understood as the first public billboard for a
hugely controversial scheme to defeat death.

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S8

What airlines can do about dangerous invisible turbulence - FT (No
paywall) [[link removed]}&lead=419599&emailid=4617&nl=daily]  
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Severe turbulence of the type that hit a Singapore Airlines flight
this week has increased by half in the North Atlantic as the climate
changes

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S9

What went wrong with capitalism - FT (No paywall)
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America has become unhealthily dependent on loose money and big
government, argues Ruchir Sharma

Continued here [[link removed]}&lead=419599&emailid=4617&nl=daily]

S10

The feminisation of wealth management is coming - FT (No paywall)
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A great wealth transfer will put tens of trillions of dollars into the
hands of women

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S11

Sudan: the war the world forgot - The Economist (No paywall)
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These charts and maps lay out the scale of the country’s catastrophe

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S12

Boaz v BlackRock: Whoever wins, closed-end funds lose - The Economist
(No paywall) [[link removed]}&lead=419599&emailid=4617&nl=daily]  
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Farewell to a financial mystery

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S13

Think Like a Female Founder: The Unique Perspectives of Women-Led
Businesses [[link removed]}&lead=419599&emailid=4617&nl=daily]  
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Starting a business is tough for anyone, but women face additional
headwinds, such as limited funding and punishing double standards. But
these challenges also forge unique strengths: resilience,
collaboration, and innovative thinking.

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S14

Filmmaker Morgan Spurlock, Bane of Fast-Food Industry, Dead of Cancer
at 53 [[link removed]}&lead=419599&emailid=4617&nl=daily]  
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Documentary filmmaker Morgan Spurlock, an Oscar nominee whose most
famous works skewered America's food industry and who notably ate only
at McDonald's for a month to illustrate the dangers of a fast-food
diet, has died. He was 53.

"It was a sad day, as we said goodbye to my brother Morgan," Craig
Spurlock, who worked with him on several projects, said in the
statement. "Morgan gave so much through his art, ideas, and
generosity. The world has lost a true creative genius and a special
man. I am so proud to have worked together with him."

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S15

Flush With $6 Billion in New Venture Funding, Musk
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Elon Musk is surely one of the most polarizing business figures of
recent decades, winning plaudits and criticism with his simultaneous
leadership of Tesla, X, and SpaceX. Musk is even dabbling in the
buzziest of new technologies--AI--if you can call billion-
dollar investments "dabbling." The guy's words carry some heft, no
matter how they land with investors, politicians, social media
users, and the media. 

Expert--or at least loudly expressed--opinions on whether AI is a
threat to people's jobs differ greatly as the technology finds its
way into the workplace. Musk addressed the topic this week,
appearing on a video call at the VivaTech 2024 conference in Paris,
and placed himself firmly in the "AI will take your job"
camp. 

Continued here [[link removed]}&lead=419599&emailid=4617&nl=daily]

S16

Indie Bookstores Turned Another Page of Growth in 2023
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"We just put our heads together and decided a bookstore would help
make sure students could get to books that were being pulled from
shelves," says Decker, whose White Rose Books & More opened last fall
in Kissimmee. The store is named for a resistance group in Nazi
Germany and features a section--ringed by yellow "caution"
tape--dedicated to such banned works as Maia Kabobe's "Gender Queer,"
Jonathan Evison's "Lawn Boy" and John Green's "Looking for Alaska."

White Rose Books is part of the ever-expanding and diversifying world
of independent bookstores. Even as industry sales were slow in 2023,
membership in the American Booksellers Association continued its
years-long revival. It now stands at 2,433, more than 200 over the
previous year and nearly double since 2016. Around 190 more stores are
in the process of opening over the next two years, according to the
ABA.

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S17

Gut Check: Brands Reinventing the Food Industry
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Hear from brands that are shaking up the food industry with delicious,
guilt-free alternatives to your favorite indulgences. Discover how
they're staying ahead of the curve and winning over consumers in a
crowded market.

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S18

Elon Musk's SpaceX Reportedly Considering Selling Shares at $200
Billion Valuation
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SpaceX shares may go for $108 to $110 each in a potential tender
offer, valuing Elon Musk's aerospace company at about $200 billion.
SpaceX is a private company, so the offer would enable investors
and employees to sell shares, according to a report from Bloomberg.

On the social media platform that he owns, X, Musk wrote that SpaceX
"has no need for additional capital and will actually be buying back
shares. We do liquidity rounds for employees and investors every ~6
months."

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S19

4 Years Since George Floyd's Murder, Which Companies Did More to
Diversify Their Workforce?
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Who kept their promise? George Floyd's tragic murder in 2020 prompted
a national conversation about systemic racism, one that reached all
the way to the board room. Corporate America vowed to do better for
Black people. 

WindÅ, a London-based online platform that tracks the sustainability
data of organizations, sought to find out which companies that had
vowed to support diversity, equity, and inclusion goals followed
through. By combing through the DEI data of more than 500 global
companies that belong to the Fortune 100 and London's FTSE 100, WindÅ
found just 18 companies--including Google, Microsoft, and
BlackRock--had kept their word about adding more black representation
in their workforce. 

Continued here [[link removed]}&lead=419599&emailid=4617&nl=daily]

S20

Loneliness: The silent killer, and how to beat it
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Let our sponsor BetterHelp connect you to a therapist who can support
you – all from the comfort of your own home. Visit
[link removed]}&lead=419599&emailid=4617&nl=daily and enjoy a special discount on your
first month.

Three psychology and sociology experts, Robert Waldinger, Michael
Slepian, and Richard Reeves come together in this compilation to
discuss the psychology of loneliness and the way we can combat the
“friendship recession.”

Continued here
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S21

Everyday Philosophy: The hidden beauty of death-metal screaming
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I recently got into death metal and wondered why so much of society
and I were turned off by screaming and growling in singing. Why is
that?– Seth, US

What I love about this question is the “I recently got into death
metal” bit. I don’t know how it came about, but I imagine Seth
walking past an open window, hearing some death metal, and thinking,
“Hey, that’s my kind of jam.” I imagine Seth rushing back to his
computer, finding the relevant subreddit, and staying up until the
early hours flicking through YouTube’s not-entirely-legal catalog of
copyrighted death metal. And now, here Seth is, wondering why he’s
such an anomaly.

Continued here
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S22

Are we celebrating the wrong leaders?
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We tend to celebrate leaders for their dramatic words and actions in
times of crisis — but we often overlook truly great leaders who
avoid the crisis to begin with. Historian Martin Gutmann challenges us
to rethink what effective leadership actually looks like, drawing on
lessons from the famed (but disaster-prone) explorer Ernest
Shackleton.Continued here
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S23

Google Search's "udm=14" trick lets you kill AI search for good
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If you're tired of Google's AI Overview extracting all value from the
web while also telling people to eat glue or run with scissors, you
can turn it off—sort of. Google has been telling people its AI box
at the top of search results is the future, and you can't turn it off,
but that ignores how Google search works: A lot of options are powered
by URL parameters. That means you can turn off AI search with this one
simple trick! (Sorry.)

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S24

SpaceX sets date for next Starship flight, explains what went wrong
the last time [[link removed]}&lead=419599&emailid=4617&nl=daily]  
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SpaceX is targeting June 5 for the next flight of its massive Starship
rocket, the company said Friday.

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S25

The Unbearable Greatness of Djokovic
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If there was a momentâa single shot, in factâwhen the chemical
composition of men's tennis changed, it came on September 10, 2011, in
the semifinals of the U.S. Open, as Novak Djokovic faced Roger
Federer. At the time, Djokovic had won just three Grand Slam
tournaments, compared with Federer's towering 16. Federer took a
two-sets-to-love lead and appeared to be cruising to victory. But
Djokovicâwho had improved his fitness in recent years, taking up yoga
and giving up glutenâwon the next two sets, sending the match to a
fifth and deciding set.

The fans in Arthur Ashe Stadium stood strongly behind Federer. This
annoyed Djokovic. At times, he grimaced at the fans and mocked them,
bringing jeers. At 4-3 in the fifth set, Federer broke Djokovic's
serve to seize a 5-3 lead, providing him the opportunity to serve out
the match. The crowd rose to its feet, cheering wildly. Federer then
took a 40-15 lead, giving him two match points. Victory was a serve
away.

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S26

I Carried Out the Strike That Killed Soleimani. America Doesn't
Understand the Lesson of His Death.
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Any assessment of the Middle East's future must contend with an
unpleasant fact: Iran remains committed to objectives that threaten
both the region and U.S. interests. And those objectives are coming
within reach as the country's ballistic-missile arsenal and
air-defense systems grow, and its drone technology improves.

All of this was on display last month, when Iran launched a barrage of
missiles and drones at Israel. No lives were lostâthe result of not
only Israel's capable defenses but also the contributions of U.S. and
allied forces. The attack showed that America's continued presence in
the region is crucial to dissuade further aggression. But our current
policy isn't responsive to this reality. U.S. military capabilities in
the Middle East have steadily declined, emboldening Iran, whose
leverage strengthens as international support for Israel wanes.
Moreover, America's clear desire to draw down in the region has
undermined our relationships with allies.

Continued here [[link removed]}&lead=419599&emailid=4617&nl=daily]

S27

Media Companies Are Making a Huge Mistake With AI
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News organizations rushing to absolve AI companies of theft are acting
against their own interests.

In 2011, I sat in the Guggenheim Museum in New York and watched Rupert
Murdoch announce the beginning of a "new digital renaissance" for
news. The newspaper mogul was unveiling an iPad-inspired publication
called The Daily. "The iPad demands that we completely reimagine our
craft," he said. The Daily shut down the following year, after burning
through a reported $40 million.

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S28

Alaska's Rivers Are Turning Orange as Thawing Permafrost Releases
Metals Into Waterways
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A new study identifies at least 75 Arctic streams where minerals,
especially iron, are staining water with a rusty hue

In recent years, the typical purples, blues and greens that color
Alaska’s tundra ecosystems have been cut through with an unexpected
hue as rivers run orange.

Continued here
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S29

A New Airline for Dogs Takes Flight
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Bark Air made its inaugural flight from New York and Los Angeles this
week. But seats are pricey, costing up to $8,000

Ask any pet parent, and they’ll tell you the same thing: Traveling
with dogs is complicated.

Continued here
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S30

Ask Ethan: Will the Universe ever reach equilibrium?
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In our experience, all physical systems eventually tend toward
equilibrium: where entropy is maximized and no further energy can be
extracted from it. This seems like an inevitable consequence of the
second law of thermodynamics, and is absolute for any
closed-and-isolated system. But our Universe is neither closed nor
isolated, as it began from a hot and dense state and has been cooling,
expanding, and clumping ever since the hot Big Bang. Even though its
entropy has increased dramatically, parts of it like stars, planets,
and even biological organisms, routinely extract energy and put it to
work toward creating ordered systems. It seems like equilibrium, even
13.8 billion years later, is still very far away in a cosmic sense.

But will the Universe — the ultimate out-of-equilibrium system, in
some sense — eventually reach equilibrium after all? That’s what
James Calautti wants to know, asking:

Continued here
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