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S1How Marketers Can Adapt to LLM-Powered Search - Harvard Business Review (No paywall)  Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience. The biggest difference is this: LLMs promise to answer queries not with links, as web browsers do, but with answers. Increasingly, using apps such as ChatGPT or Perplexity, or search portals such as Google’s Search Generative Experience (now AI Overviews) or Bing’s Copilot, customers will learn about products and brands through natural-language outputs. And that process, which will be highly consultative and conversational, will create a new information pipeline that marketers need to monitor to ensure their brands are presented for relevant prompts and described accurately. The authors present three ways for marketers to rise to this challenge.
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S3S4Imperceptible sensors made from 'electronic spider silk' can be printed directly on human skin The fibres, at least 50 times smaller than a human hair, are so lightweight that the researchers printed them directly onto the fluffy seedhead of a dandelion without collapsing its structure. When printed on human skin, the fibre sensors conform to the skin and expose the sweat pores, so the wearer doesn’t detect their presence. Tests of the fibres printed onto a human finger suggest they could be used as continuous health monitors.
Although human skin is remarkably sensitive, augmenting it with electronic sensors could fundamentally change how we interact with the world around us. For example, sensors printed directly onto the skin could be used for continuous health monitoring, for understanding skin sensations, or could improve the sensation of ‘reality’ in gaming or virtual reality application.
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S13S14Filmmaker Morgan Spurlock, Bane of Fast-Food Industry, Dead of Cancer at 53 Documentary filmmaker Morgan Spurlock, an Oscar nominee whose most famous works skewered America's food industry and who notably ate only at McDonald's for a month to illustrate the dangers of a fast-food diet, has died. He was 53.
"It was a sad day, as we said goodbye to my brother Morgan," Craig Spurlock, who worked with him on several projects, said in the statement. "Morgan gave so much through his art, ideas, and generosity. The world has lost a true creative genius and a special man. I am so proud to have worked together with him."
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S15Flush With $6 Billion in New Venture Funding, Musk Elon Musk is surely one of the most polarizing business figures of recent decades, winning plaudits and criticism with his simultaneous leadership of Tesla, X, and SpaceX. Musk is even dabbling in the buzziest of new technologies--AI--if you can call billion- dollar investments "dabbling." The guy's words carry some heft, no matter how they land with investors, politicians, social media users, and the media.Â
Expert--or at least loudly expressed--opinions on whether AI is a threat to people's jobs differ greatly as the technology finds its way into the workplace. Musk addressed the topic this week, appearing on a video call at the VivaTech 2024 conference in Paris, and placed himself firmly in the "AI will take your job" camp.Â
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S16Indie Bookstores Turned Another Page of Growth in 2023 "We just put our heads together and decided a bookstore would help make sure students could get to books that were being pulled from shelves," says Decker, whose White Rose Books & More opened last fall in Kissimmee. The store is named for a resistance group in Nazi Germany and features a section--ringed by yellow "caution" tape--dedicated to such banned works as Maia Kabobe's "Gender Queer," Jonathan Evison's "Lawn Boy" and John Green's "Looking for Alaska."
White Rose Books is part of the ever-expanding and diversifying world of independent bookstores. Even as industry sales were slow in 2023, membership in the American Booksellers Association continued its years-long revival. It now stands at 2,433, more than 200 over the previous year and nearly double since 2016. Around 190 more stores are in the process of opening over the next two years, according to the ABA.
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S17S18Elon Musk's SpaceX Reportedly Considering Selling Shares at $200 Billion Valuation SpaceX shares may go for $108 to $110 each in a potential tender offer, valuing Elon Musk's aerospace company at about $200 billion. SpaceX is a private company, so the offer would enable investors and employees to sell shares, according to a report from Bloomberg.
On the social media platform that he owns, X, Musk wrote that SpaceX "has no need for additional capital and will actually be buying back shares. We do liquidity rounds for employees and investors every ~6 months."
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S194 Years Since George Floyd's Murder, Which Companies Did More to Diversify Their Workforce? Who kept their promise? George Floyd's tragic murder in 2020 prompted a national conversation about systemic racism, one that reached all the way to the board room. Corporate America vowed to do better for Black people.Â
WindÅ, a London-based online platform that tracks the sustainability data of organizations, sought to find out which companies that had vowed to support diversity, equity, and inclusion goals followed through. By combing through the DEI data of more than 500 global companies that belong to the Fortune 100 and London's FTSE 100, WindÅ found just 18 companies--including Google, Microsoft, and BlackRock--had kept their word about adding more black representation in their workforce.Â
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S20Loneliness: The silent killer, and how to beat it Let our sponsor BetterHelp connect you to a therapist who can support you – all from the comfort of your own home. Visit https://betterhelp.com/bigthink and enjoy a special discount on your first month.
Three psychology and sociology experts, Robert Waldinger, Michael Slepian, and Richard Reeves come together in this compilation to discuss the psychology of loneliness and the way we can combat the “friendship recession.”
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S21Everyday Philosophy: The hidden beauty of death-metal screaming I recently got into death metal and wondered why so much of society and I were turned off by screaming and growling in singing. Why is that?– Seth, US
What I love about this question is the “I recently got into death metal” bit. I don’t know how it came about, but I imagine Seth walking past an open window, hearing some death metal, and thinking, “Hey, that’s my kind of jam.” I imagine Seth rushing back to his computer, finding the relevant subreddit, and staying up until the early hours flicking through YouTube’s not-entirely-legal catalog of copyrighted death metal. And now, here Seth is, wondering why he’s such an anomaly.
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S22Are we celebrating the wrong leaders? We tend to celebrate leaders for their dramatic words and actions in times of crisis — but we often overlook truly great leaders who avoid the crisis to begin with. Historian Martin Gutmann challenges us to rethink what effective leadership actually looks like, drawing on lessons from the famed (but disaster-prone) explorer Ernest Shackleton.Continued here
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S23Google Search's "udm=14" trick lets you kill AI search for good If you're tired of Google's AI Overview extracting all value from the web while also telling people to eat glue or run with scissors, you can turn it off—sort of. Google has been telling people its AI box at the top of search results is the future, and you can't turn it off, but that ignores how Google search works: A lot of options are powered by URL parameters. That means you can turn off AI search with this one simple trick! (Sorry.)
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S24S25The Unbearable Greatness of Djokovic If there was a momentâa single shot, in factâwhen the chemical composition of men's tennis changed, it came on September 10, 2011, in the semifinals of the U.S. Open, as Novak Djokovic faced Roger Federer. At the time, Djokovic had won just three Grand Slam tournaments, compared with Federer's towering 16. Federer took a two-sets-to-love lead and appeared to be cruising to victory. But Djokovicâwho had improved his fitness in recent years, taking up yoga and giving up glutenâwon the next two sets, sending the match to a fifth and deciding set.
The fans in Arthur Ashe Stadium stood strongly behind Federer. This annoyed Djokovic. At times, he grimaced at the fans and mocked them, bringing jeers. At 4-3 in the fifth set, Federer broke Djokovic's serve to seize a 5-3 lead, providing him the opportunity to serve out the match. The crowd rose to its feet, cheering wildly. Federer then took a 40-15 lead, giving him two match points. Victory was a serve away.
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S26I Carried Out the Strike That Killed Soleimani. America Doesn't Understand the Lesson of His Death. Any assessment of the Middle East's future must contend with an unpleasant fact: Iran remains committed to objectives that threaten both the region and U.S. interests. And those objectives are coming within reach as the country's ballistic-missile arsenal and air-defense systems grow, and its drone technology improves.
All of this was on display last month, when Iran launched a barrage of missiles and drones at Israel. No lives were lostâthe result of not only Israel's capable defenses but also the contributions of U.S. and allied forces. The attack showed that America's continued presence in the region is crucial to dissuade further aggression. But our current policy isn't responsive to this reality. U.S. military capabilities in the Middle East have steadily declined, emboldening Iran, whose leverage strengthens as international support for Israel wanes. Moreover, America's clear desire to draw down in the region has undermined our relationships with allies.
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S27Media Companies Are Making a Huge Mistake With AI News organizations rushing to absolve AI companies of theft are acting against their own interests.
In 2011, I sat in the Guggenheim Museum in New York and watched Rupert Murdoch announce the beginning of a "new digital renaissance" for news. The newspaper mogul was unveiling an iPad-inspired publication called The Daily. "The iPad demands that we completely reimagine our craft," he said. The Daily shut down the following year, after burning through a reported $40 million.
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S28S29A New Airline for Dogs Takes Flight Bark Air made its inaugural flight from New York and Los Angeles this week. But seats are pricey, costing up to $8,000
Ask any pet parent, and they’ll tell you the same thing: Traveling with dogs is complicated.
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S30Ask Ethan: Will the Universe ever reach equilibrium? In our experience, all physical systems eventually tend toward equilibrium: where entropy is maximized and no further energy can be extracted from it. This seems like an inevitable consequence of the second law of thermodynamics, and is absolute for any closed-and-isolated system. But our Universe is neither closed nor isolated, as it began from a hot and dense state and has been cooling, expanding, and clumping ever since the hot Big Bang. Even though its entropy has increased dramatically, parts of it like stars, planets, and even biological organisms, routinely extract energy and put it to work toward creating ordered systems. It seems like equilibrium, even 13.8 billion years later, is still very far away in a cosmic sense.
But will the Universe — the ultimate out-of-equilibrium system, in some sense — eventually reach equilibrium after all? That’s what James Calautti wants to know, asking:
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