American Association of Political Consultants


Learn How Broadcaster Blackouts Impact Your TV Advertising Reach

Are you aware of the silent threat lurking behind your TV and CTV political campaigns? Earlier this week, the AAPC hosted a discussion with experienced media consultants as they shed light on a crucial issue that could be affecting up to 20% of your voters during negotiations between broadcasters and MVPDs.
 
Tune into this free webinar recording [ [link removed] ] hosted by the American Television Alliance and our panel of esteemed experts. We'll delve into the complexities of "blackouts" - a phenomenon that has surged by over 4,175% since the 2010 election cycle and doubled to over 80% during the Q3/Q4 political spending window.*
 
Here's what you can expect to learn:
 
 • The startling truth about how blackouts can compromise your voter reach on both TV and CTV platforms
 • Insights into how streaming platforms like Hulu Live and YouTube TV, along with traditional providers such as Dish and DIRECTV, are impacted by these disputes
 • Understanding the mechanics behind blackouts and the duration for which a portion of the audience you think you are reaching could be missing during negotiation standoffs
 • The specific ramifications blackouts have on political TV ad buys
 • Strategic measures you can take to navigate and mitigate the risks of blackouts, ensuring your ad dollars are invested wisely

 
To stay ahead of potential blackouts and gain timely insights into ongoing disputes, sign up for the American Television Alliance listserv by contacting [email protected] [ mailto:[email protected] ] .
 
Speakers: 
Lara Aulestia, 1060 Advisors
Dan Walsh, DIRECTV
Zamir Ahmed, ACA Connects
Mike Nilsson, ATVA
 
Sponsored by: The American Television Alliance 
 
Watch the webinar recording [ [link removed] ] to hear the full conversation!

WATCH WEBINAR RECORDING
[link removed]

SOURCES
 
Approximately (48%) of households have a monthly cable or satellite TV subscription*. During blackout negotiations this could affect up to 20% of your reach into Pay TV households
(SambaTV State of Viewership 2023 of cable or satellite TV subscribers)
(Leichtman Research Group Q3 2023 Pay TV household numbers)
 
*Raw number of total blackouts calculated by American Television Alliance members and references on Americantelevisionalliance.org [ [link removed] ]

Not a member of AAPC?
Take the leap, join today [ [link removed] ] and experience access to many more programs like these! As an AAPC member, you have access to this webinar as well as many others at any time by accessing our webinar archives.

[[link removed]]


facebook
[[link removed]]
twitter
[[link removed]]
linkedin
[[link removed]]


The American Association of Political Consultants
1750 Tysons Boulevard, Suite 1500, McLean, VA, 22102
703-245-8020
 
Copyright © 2024 AAPC, All rights reserved.Update your email preferences [ [link removed] ] or unsubscribe [ [link removed] ]