Are you aware of the silent threat lurking behind your TV and CTV political campaigns? Earlier this week, the AAPC hosted a discussion with experienced media consultants as they shed light on a crucial issue that could be affecting up to 20% of your voters during negotiations between broadcasters and MVPDs.

Tune into this free webinar recording hosted by the American Television Alliance and our panel of esteemed experts. We'll delve into the complexities of "blackouts" - a phenomenon that has surged by over 4,175% since the 2010 election cycle and doubled to over 80% during the Q3/Q4 political spending window.*

Here's what you can expect to learn:

• The startling truth about how blackouts can compromise your voter reach on both TV and CTV platforms
• Insights into how streaming platforms like Hulu Live and YouTube TV, along with traditional providers such as Dish and DIRECTV, are impacted by these disputes
• Understanding the mechanics behind blackouts and the duration for which a portion of the audience you think you are reaching could be missing during negotiation standoffs
• The specific ramifications blackouts have on political TV ad buys
• Strategic measures you can take to navigate and mitigate the risks of blackouts, ensuring your ad dollars are invested wisely

To stay ahead of potential blackouts and gain timely insights into ongoing disputes, sign up for the American Television Alliance listserv by contacting [email protected].

Speakers: 

Lara Aulestia, 1060 Advisors

Dan Walsh, DIRECTV

Zamir Ahmed, ACA Connects

Mike Nilsson, ATVA

Sponsored by: The American Television Alliance 

Watch the webinar recording to hear the full conversation!