| From | The Ad Council <[email protected]> |
| Subject | Transforming Hiring and Diversifying Talent in 2023 |
| Date | February 16, 2023 7:23 PM |
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Create+Change FEBRUARY 2023 =20
Our multiyear campaign with Opportunity@Work to remove barriers to upward m=
obility for half of America=E2=80=99s workforce is already making an impact=
. (Did you catch it on The Today Show?) Read on for the latest news from th=
e Ad Council, including an incredible true story about a woman who survived=
cancer after seeing a billboard from our lung cancer screening campaign, t=
hen became a spokesperson herself. =
=20
A Major Initiative to Transform Hiring and Diversify Talent Makes Waves
Last fall, the Ad Council partnered with Opportunity@Work (with the support=
of nearly 50 national organizations) to launch a national multiyear campai=
gn to change the narrative around the value of STARs=E2=80=94the 50% of U.S=
. workers who are Skilled Through Alternate Routes rather than a bachelor=
=E2=80=99s degree. The campaign calls on businesses and decision-makers to =
remove =E2=80=9Cthe paper ceiling=E2=80=9D that blocks these STARs from adv=
ancing in their careers. And the initiative is already making waves in 2023=
! Check out the segment on TODAY, go behind the scenes in Ad Age and check =
out the stunning installation at CES=E2=80=94a literal paper ceiling made o=
f thousands of resumes.=20
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Our Winter Summit Theme: =E2=80=9CGiving Back=E2=80=9D
The Ad Council is made up of employees working from more than 20 states acr=
oss the country, and twice a year we are so excited to come together, in pe=
rson and online, for a two-day summit based in our New York City office. Du=
ring our winter summit two weeks ago, we packed hygiene kits for those in n=
eed, we hosted powerful conversations with Maddy Park, founder of Cafe Madd=
y Cab, and Travis Montaque, founder of Group Black and an Ad Council board =
member, and yes, we ate many cake pops. Check out the highlight reel.=20
[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0=20
A Survivor Turned Spokesperson: Meet Denise Lee
Denise Lee survived cancer after seeing a billboard from our lung cancer sc=
reening campaign=E2=80=94and then she became an advocate and spokesperson f=
or the campaign. We sat down with her to talk about her incredible story, h=
er thoughts on spreading awareness on issues that matter, and the best advi=
ce she has ever received. Read her incredible story on our blog.=20
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More News:
=E2=80=A2=09We are proud to announce that the Ad Council has been named amo=
ng 2022=E2=80=99s top 25 most culturally inclusive brands by ANA=E2=80=99s =
Cultural Inclusion Accelerator!=20
[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0=20
=E2=80=A2=09Want to read more about our CES experience? Check out a recap f=
rom our vice president of emerging media and technology about what she saw =
on the ground.
[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0=20
=E2=80=A2=09So, you=E2=80=99re appearing on a panel, and you want to nail i=
t. Check out our tips for success.=20
[link removed]
DYyNTQxMDI1Njk3S0&b=3D2&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0=20
=E2=80=A2=09In the past five years, our digital team has conducted more tha=
n 250 studies for a wide range of campaigns with our partners at Feedback L=
oop, and we=E2=80=99ve learned a lot along the way. Here are five best prac=
tices we=E2=80=99ve identified for agile UX research.=20
[link removed]
NDYyNTQxMDI1Njk3S0&b=3D2&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0=20
The Advertising Council, Inc
815 Second Avenue, 9th Floor
New York, NY 10017
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font-display: block;
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font-weight: 700;
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unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
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unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
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<style type=3D"text/css">
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t !important;display: none !important;max-height: 0 !important;line-height:=
0 !important;mso-hide:all !important; margin: 0 !important; padding: 0 !im=
portant; height: 0 !important;}
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<style type=3D"text/css" media=3D"all">
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<body class=3D"layout-body" style=3D"background-color:#ebebeb;">
<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">A multiyear =
effort that could impact half the American workforce.</p><div style=3D"disp=
lay:none;max-height:0px;overflow:hidden;">͏ ͏ ͏ ͏ ͏=
; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ =
47; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ &=
#847; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏=
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ T=
7; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ &#=
847; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏<=
/div></div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col width=3D"50%" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"107px" key=3D"6">
<col width=3D"50%" key=3D"7">
</colgroup>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"87eff291-3971-411d-8d=
49-4c45062c7562">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ebebeb;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:10px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ebebeb;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#eb=
ebeb;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p style=3D=
"text-align:right"><a style=3D"color:rgb( 27 , 120 , 160 );text-decoration:=
underline" href=3D"[link removed]
ms=3DMzQ4MDA2NjQS1&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D=
0" name=3D"View in Browser" xt=3D"SPCLICKTOVIEW" data-key=3D"66d060a8-b716-=
4df8-a442-c4a18ade551b:e356d372-338a-486f-985d-896c46f34d56" target=3D"_bla=
nk" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer"><span style=3D"color:#808080=
;font-family:'roboto' , sans-serif;font-size:11px"><u>View in Browser</u></=
span></a></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"87eff291-3971=
-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzQ4MDA2NjQS1&kn=3D12&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYz=
OAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"87eff291-3971-411d-8d49-4c45062c7562" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34800664/1cdbe420-0de=
f-4355-ab77-834d18b6b492.png?resize=255px%3A75px" alt=3D"Ad Council Cr=
eate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:25=
5px!important;" width=3D"255"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">FEBRUARY 2023</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Our multiyear campaign with Opp=
ortunity@Work to remove barriers to upward mobility for half of America=E2=
=80=99s workforce is already making an impact. (Did you catch it on <i>The =
Today Show</i>?) Read on for the latest news from the Ad Council, including=
an incredible true story about a woman who survived cancer after seeing a =
billboard from our lung cancer screening campaign, then became a spokespers=
on herself. </span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
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<td align=3D"center"> =
<a name=3D"Installation" href=3D"[link removed]
com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D19&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2Mzc=
xNzYzOAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"87eff291-3971-411d-8d49-4c45062c7562" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34800664/1a905e9b-4ff=
7-42a6-9928-9d7fa1f38935.jpg?resize=640px%3A290px" alt=3D"Installation=
at CES" border=3D"0" style=3D"width:100%;display:block;max-width:640px!im=
portant;" width=3D"640"/>
</a>
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ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:rgb( 0 , 0 , 0 );font-family:'roboto' , sans-serif;font-size:32px=
;font-weight:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-=
serif;font-size:24px"><strong>A Major Initiative to Transform Hiring and Di=
versify Talent Makes Waves </strong></span></h1></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Last fall, the Ad Council partn=
ered with Opportunity@Work (with the support of nearly 50 national organiza=
tions) to launch a national multiyear campaign to change the narrative arou=
nd the value of STARs=E2=80=94the 50% of U.S. workers who are Skilled Throu=
gh Alternate Routes rather than a bachelor=E2=80=99s degree. The campaign c=
alls on businesses and decision-makers to remove =E2=80=9Cthe paper ceiling=
=E2=80=9D that blocks these STARs from advancing in their careers. And the =
initiative is already making waves in 2023! Check out the segment on </span=
><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
mail1.spopessentials1.com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D1&r=3DNDYyNTQxMDI1Njk=
3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"NewsToday" data-key=
=3D"60d4c74d-bf7b-4151-b25d-7d406a4227d0:971a6b47-325f-4828-8465-7e88314a6b=
95" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans-se=
rif"><strong><u>TODAY</u></strong></span></a><span style=3D"font-family:'ro=
boto' , sans-serif">, go behind the scenes </span><a style=3D"color:#1b78a0=
;text-decoration:underline" href=3D"[link removed]
ctt?ms=3DMzQ4MDA2NjQS1&kn=3D2&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYz=
OAS2&mt=3D1&rt=3D0" name=3D"InAdAge" data-key=3D"5f4c3a9f-8922-448c-9078-5=
fcf605d0c83:317daff7-d49f-4083-9acf-01bdd697f820" target=3D"_blank" rel=3D"=
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer"=
><span style=3D"font-family:'roboto' , sans-serif"><strong><u>in Ad Age</u>=
</strong></span></a><span style=3D"font-family:'roboto' , sans-serif"> and =
check out the stunning </span><a style=3D"color:#1b78a0;text-decoration:und=
erline" href=3D"[link removed]
S1&kn=3D14&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0"=
name=3D"InstallationLink" data-key=3D"fe12c1dc-3e17-4964-9306-29144237008=
5:09b30cb1-e835-49d9-ac06-cf3be449f62c" target=3D"_blank" rel=3D"noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer"><span sty=
le=3D"font-family:'roboto' , sans-serif"><strong><u>installation at CES</u>=
</strong></span></a><span style=3D"font-family:'roboto' , sans-serif">=E2=
=80=94a literal paper ceiling made of thousands of resumes. </span></=
p></div>
</td>
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</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
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</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"WinterSummit" href=3D"[link removed]
com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2Mzc=
xNzYzOAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"87eff291-3971-411d-8d49-4c45062c7562" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34800664/9bb7ad14-cfc=
8-4cd6-a2e6-5364e230c01b.jpg?resize=640px%3A290px" alt=3D"The Ad Counc=
il's Winter Summit 2023 Staff Photo" border=3D"0" style=3D"width:100%=
;display:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
</tr>
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</td>
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</td>
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</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:rgb( 0 , 0 , 0 );font-family:'roboto' , sans-serif;font-size:32px=
;font-weight:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-=
serif;font-size:24px"><strong>Our Winter Summit Theme: =E2=80=9CGiving Back=
=E2=80=9D </strong></span></h1></div>
</td>
</tr>
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</td>
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</table>
</td>
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</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">The Ad Council is made up of em=
ployees working from more than 20 states across the country, and twice a ye=
ar we are so excited to come together, in person and online, for a two-day =
summit based in our New York City office. During our winter summit two week=
s ago, we packed hygiene kits for those in need, we hosted powerful convers=
ations with Maddy Park, founder of Cafe Maddy Cab, and Travis Montaque, fou=
nder of Group Black and an Ad Council board member, and yes, we ate many ca=
ke pops. Check out the<strong> </strong></span><a style=3D"color:#1b78a0;te=
xt-decoration:underline" href=3D"[link removed]
?ms=3DMzQ4MDA2NjQS1&kn=3D18&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOA=
S2&mt=3D1&rt=3D0" name=3D"HighlightReel" data-key=3D"714054c6-d7a1-4137-ae=
48-5a2fd3068ea8:f5180b9f-1edd-4dd2-b6b7-d76fff5f84ee" target=3D"_blank" rel=
=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer">=
<span style=3D"font-family:'roboto' , sans-serif"><strong><u>highlight reel=
</u></strong></span></a><span style=3D"font-family:'roboto' , sans-serif">!=
</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"DeniseLe" href=3D"[link removed]
ctt?ms=3DMzQ4MDA2NjQS1&kn=3D8&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYz=
OAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"87eff291-3971-411d-8d49-4c45062c7562" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34800664/3bd6f33f-021=
6-4c3e-937b-b588b76ab948.jpg?resize=640px%3A290px" alt=3D"Denise Lee P=
hoto" border=3D"0" style=3D"width:100%;display:block;max-width:640px!impor=
tant;" width=3D"640"/>
</a>
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overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:32px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>A Survivor Turned Spokesperson: Meet Denise Lee <=
/strong></span></h1></div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Denise Lee survived cancer afte=
r seeing a billboard from our lung cancer screening campaign=E2=80=94and th=
en she became an advocate and spokesperson for the campaign. We sat down wi=
th her to talk about her incredible story, her thoughts on spreading awaren=
ess on issues that matter, and the best advice she has ever received. Read =
her incredible </span><a style=3D"color:#1b78a0;text-decoration:underline" =
href=3D"[link removed]
15&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D=
"DeniseLee" data-key=3D"286942fb-b268-46f2-b792-77c714a12aa3:10fdc218-d730=
-486d-a193-f39a043c5fc5" target=3D"_blank" rel=3D"noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer"><span style=3D"font=
-family:'roboto' , sans-serif"><strong>story</strong></span></a><span style=
=3D"font-family:'roboto' , sans-serif"> on our blog. </span></p></div=
>
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ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:40px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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;padding-top:0px;padding-bottom:10px;padding-left:30px;">
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]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:32px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>More News:</strong></span></h1></div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
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yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li><=
span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font-size:16p=
x"><strong>We are proud to announce that the Ad Council has been named amon=
g 2022=E2=80=99s top 25 most culturally inclusive brands by </strong></span=
><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
mail1.spopessentials1.com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D20&r=3DNDYyNTQxMDI1Nj=
k3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"ANAsAccelerator" da=
ta-key=3D"1ed5fde2-c817-45fc-92a2-cae631153570:86e48a3f-e864-44d8-9514-151e=
3002189f" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer"><span style=3D"color:#1b78a0;=
font-family:'roboto' , sans-serif;font-size:16px"><strong><u>ANA=E2=80=99s =
Cultural Inclusion Accelerator</u></strong></span></a><span style=3D"color:=
#2a2f31;font-family:'roboto' , sans-serif;font-size:16px"><strong>!</strong=
> </span></li><li><span style=3D"font-family:'roboto' , sans-serif">W=
ant to read more about our CES experience? Check out a<strong> </strong></s=
pan><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
ks.mail1.spopessentials1.com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D17&r=3DNDYyNTQxMDI=
1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"CESRecap" data-k=
ey=3D"2367babc-e247-4786-9834-b53fb5e79919:e84b140b-f339-4751-af17-45f45b21=
c4cc" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer"><span style=3D"font-family:'robot=
o' , sans-serif"><strong><u>recap</u></strong></span></a><span style=3D"fon=
t-family:'roboto' , sans-serif"><strong> </strong>from our vice president o=
f emerging media and technology about what she saw on the ground.</span></l=
i><li><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font-s=
ize:16px">So, you=E2=80=99re appearing on a panel, and you want to nail it.=
Check out our </span><a style=3D"color:#1b78a0;text-decoration:underline" =
href=3D"[link removed]
6&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"=
tipsforsuccess" data-key=3D"be150d26-2995-4043-a899-7aae2e3289e3:4339c2db-=
695e-47e0-bf43-d70a975bc8b1" target=3D"_blank" rel=3D"noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer"><span styl=
e=3D"color:#1b78a0;font-family:'roboto' , sans-serif;font-size:16px"><stron=
g><u>tips for success</u></strong></span></a><span style=3D"color:#2a2f31;f=
ont-family:'roboto' , sans-serif;font-size:16px">. </span></li><li><s=
pan style=3D"font-family:'roboto' , sans-serif">In the past five years, our=
digital team has conducted more than 250 studies for a wide range of campa=
igns with our partners at=E2=80=AFFeedback Loop, and we=E2=80=99ve learned =
a lot along the way.=E2=80=AFHere are<strong> </strong></span><a style=3D"c=
olor:#1b78a0;text-decoration:underline" href=3D"[link removed]
ntials1.com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D16&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"fivebestpractices" data-key=3D"=
864b7626-3d41-450f-a4c6-8920e9347d09:67f4d5ce-26ae-424a-b3c9-cb69e69879e2" =
target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer"><span style=3D"font-family:'roboto' , s=
ans-serif"><strong><u>five best practices</u></strong></span></a><span styl=
e=3D"font-family:'roboto' , sans-serif"> we=E2=80=99ve identified for agile=
UX research.</span></li></ul></div>
</td>
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=3D"after"></td>
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t:100%;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"87eff291-3971-411d=
-8d49-4c45062c7562">
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
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<td style=3D"padding-right:50px=
;padding-top:40px;padding-bottom:60px;padding-left:50px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:transparent;line-height: 150%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:tra=
nsparent;line-height:1.5;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p st=
yle=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto'=
, sans-serif;font-size:14px">The Advertising Council, Inc.</span></p><p st=
yle=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto'=
, sans-serif;font-size:14px">815 Second Avenue, 9th Floor</span></p><p sty=
le=3D"text-align:center"><span style=3D"color:#2a2f31;font-family:'roboto' =
, sans-serif;font-size:14px">New York, NY 10017</span><br> </p><p styl=
e=3D"text-align:center"><a style=3D"color:#1b78a0;text-decoration:underline=
" href=3D"[link removed]
jsp?&m=3D34800664&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0=
" name=3D"OptOuthtml" data-key=3D"afd91567-f2e3-4e35-b2dd-8890158db223:b56=
525bd-f8a3-4a3b-ae61-c54cd417bf0b" target=3D"_blank" rel=3D"noopener norefe=
rrer"><span style=3D"color:#055eab;font-size:12px"><u>O</u></span><span sty=
le=3D"color:rgb( 5 , 94 , 171 );font-family:inherit;font-size:12px"><u>pt O=
ut</u></span></a><span style=3D"color:#000000;font-size:12px"> </span=
><span style=3D"color:#2a2f31;font-size:12px"> |</span><span style=3D"color=
:#000000;font-size:12px"> </span><a style=3D"color:rgb( 223 , 141 , 7=
);text-decoration:underline" href=3D"[link removed]
m/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D9&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNz=
YzOAS2&mt=3D1&rt=3D0" name=3D"Privacy" data-key=3D"a82fba49-f8c9-4952-9335=
-04da67d47df5:79aaa039-81b6-43b3-ab29-8e3c8cf6e5ea" target=3D"_blank" rel=
=3D"noopener noreferrer"><span style=3D"color:#055eab;font-size:12px"><u>Pr=
ivacy Policy</u></span></a><span style=3D"color:#055eab;font-size:12px">&nb=
sp;</span><span style=3D"color:#2a2f31;font-size:12px"> | </span><span=
style=3D"color:#055eab;font-size:12px"> </span><a style=3D"color:rgb( 223 =
, 141 , 7 );text-decoration:underline" href=3D"[link removed]
tials1.com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D22&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3D=
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Create+Change FEBRUARY 2023
Our multiyear campaign with Opportunity@Work to remove barriers to upward mobility for half of America’s workforce is already making an impact. (Did you catch it on The Today Show?) Read on for the latest news from the Ad Council, including an incredible true story about a woman who survived cancer after seeing a billboard from our lung cancer screening campaign, then became a spokesperson herself.
A Major Initiative to Transform Hiring and Diversify Talent Makes Waves
Last fall, the Ad Council partnered with Opportunity@Work (with the support of nearly 50 national organizations) to launch a national multiyear campaign to change the narrative around the value of STARs—the 50% of U.S. workers who are Skilled Through Alternate Routes rather than a bachelor’s degree. The campaign calls on businesses and decision-makers to remove “the paper ceiling” that blocks these STARs from advancing in their careers. And the initiative is already making waves in 2023! Check out the segment on TODAY, go behind the scenes in Ad Age and check out the stunning installation at CES—a literal paper ceiling made of thousands of resumes.
[link removed]
[link removed]
[link removed]
Our Winter Summit Theme: “Giving Back”
The Ad Council is made up of employees working from more than 20 states across the country, and twice a year we are so excited to come together, in person and online, for a two-day summit based in our New York City office. During our winter summit two weeks ago, we packed hygiene kits for those in need, we hosted powerful conversations with Maddy Park, founder of Cafe Maddy Cab, and Travis Montaque, founder of Group Black and an Ad Council board member, and yes, we ate many cake pops. Check out the highlight reel.
[link removed]
A Survivor Turned Spokesperson: Meet Denise Lee
Denise Lee survived cancer after seeing a billboard from our lung cancer screening campaign—and then she became an advocate and spokesperson for the campaign. We sat down with her to talk about her incredible story, her thoughts on spreading awareness on issues that matter, and the best advice she has ever received. Read her incredible story on our blog.
[link removed]
More News:
• We are proud to announce that the Ad Council has been named among 2022’s top 25 most culturally inclusive brands by ANA’s Cultural Inclusion Accelerator!
[link removed]
• Want to read more about our CES experience? Check out a recap from our vice president of emerging media and technology about what she saw on the ground.
[link removed]
• So, you’re appearing on a panel, and you want to nail it. Check out our tips for success.
[link removed]
• In the past five years, our digital team has conducted more than 250 studies for a wide range of campaigns with our partners at Feedback Loop, and we’ve learned a lot along the way. Here are five best practices we’ve identified for agile UX research.
[link removed]
The Advertising Council, Inc
815 Second Avenue, 9th Floor
New York, NY 10017
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Create+Change FEBRUARY 2023 =20
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hen became a spokesperson herself. =
=20
A Major Initiative to Transform Hiring and Diversify Talent Makes Waves
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gn to change the narrative around the value of STARs=E2=80=94the 50% of U.S=
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Our Winter Summit Theme: =E2=80=9CGiving Back=E2=80=9D
The Ad Council is made up of employees working from more than 20 states acr=
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rson and online, for a two-day summit based in our New York City office. Du=
ring our winter summit two weeks ago, we packed hygiene kits for those in n=
eed, we hosted powerful conversations with Maddy Park, founder of Cafe Madd=
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member, and yes, we ate many cake pops. Check out the highlight reel.=20
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A Survivor Turned Spokesperson: Meet Denise Lee
Denise Lee survived cancer after seeing a billboard from our lung cancer sc=
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[link removed]
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=E2=80=A2=09We are proud to announce that the Ad Council has been named amo=
ng 2022=E2=80=99s top 25 most culturally inclusive brands by ANA=E2=80=99s =
Cultural Inclusion Accelerator!=20
[link removed]
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[link removed]
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[link removed]
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[link removed]
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The Advertising Council, Inc
815 Second Avenue, 9th Floor
New York, NY 10017
Opt Out
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font-style: italic;
font-weight: 700;
font-display: block;
src: local('Roboto Bold Italic'), local('Roboto-BoldItalic'), url(h=
ttps://fonts.gstatic.com/s/roboto/v20/KFOjCnqEu92Fr1Mu51TzBic6CsTYl4BO.woff=
2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2=
212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu72xKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A64=
0-A69F, U+FE2E-FE2F;
}
/* cyrillic */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu5mxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu7mxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4WxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0370-03FF;
}
/* vietnamese */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu7WxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
U+01A0-01A1, U+01AF-01B0, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu7GxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
B, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2=
212, U+2215, U+FEFF, U+FFFD;
}
/* cyrillic-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCRc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A64=
0-A69F, U+FE2E-FE2F;
}
/* cyrillic */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfABc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* greek-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCBc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0370-03FF;
}
/* vietnamese */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
U+01A0-01A1, U+01AF-01B0, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfChc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
B, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2) format('woff=
2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2=
212, U+2215, U+FEFF, U+FFFD;
} </style>
<!--[if gte mso 9]>
<style key=3D"3" type=3D"text/css">
.vr5ieg {font-family: inherit;}
.kc7p0hb {font-family: sans-serif;}
.lnbuwc {font-family: roboto:400;}
.ktr83o {font-family: sans-serif;}
.z1851v {font-family: sans-serif:400;}
</style>
<![endif]-->
<!--[if gte mso 9]>
<style type=3D"text/css">
.layout-body .hide-on-desktop,
.layout-body .hide-on-desktop table,
.layout-body .hide-on-desktop td,
.layout-body .hide-on-desktop tr,
.layout-body .hide-on-desktop a,
.layout-body .hide-on-desktop span,
.layout-body .hide-on-desktop p,
.layout-body .hide-on-desktop div {background-color: transparen=
t !important;display: none !important;max-height: 0 !important;line-height:=
0 !important;mso-hide:all !important; margin: 0 !important; padding: 0 !im=
portant; height: 0 !important;}
</style>
<![endif]-->
<!--[if gt mso 14]>
<style type=3D"text/css" media=3D"all">
/* Outlook 2013 weird horizontal lines fix */
tr {line-height: 0px; border-collapse: collapse;}
</style>
<![endif]-->
</head>
<body class=3D"layout-body" style=3D"background-color:#ebebeb;">
<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">A multiyear =
effort that could impact half the American workforce.</p><div style=3D"disp=
lay:none;max-height:0px;overflow:hidden;">͏ ͏ ͏ ͏ ͏=
; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ =
47; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ &=
#847; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏=
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ T=
7; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ &#=
847; ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏<=
/div></div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col width=3D"50%" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"107px" key=3D"6">
<col width=3D"50%" key=3D"7">
</colgroup>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"87eff291-3971-411d-8d=
49-4c45062c7562">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ebebeb;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:10px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ebebeb;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#eb=
ebeb;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p style=3D=
"text-align:right"><a style=3D"color:rgb( 27 , 120 , 160 );text-decoration:=
underline" href=3D"[link removed]
ms=3DMzQ4MDA2NjQS1&r=3DNDYyNTQxMDI1Njk3S0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D=
0" name=3D"View in Browser" xt=3D"SPCLICKTOVIEW" data-key=3D"66d060a8-b716-=
4df8-a442-c4a18ade551b:e356d372-338a-486f-985d-896c46f34d56" target=3D"_bla=
nk" rel=3D"noopener noreferrer noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer"><span style=3D"color:#808080=
;font-family:'roboto' , sans-serif;font-size:11px"><u>View in Browser</u></=
span></a></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"87eff291-3971=
-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzQ4MDA2NjQS1&kn=3D12&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYz=
OAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"87eff291-3971-411d-8d49-4c45062c7562" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34800664/1cdbe420-0de=
f-4355-ab77-834d18b6b492.png?resize=255px%3A75px" alt=3D"Ad Council Cr=
eate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:25=
5px!important;" width=3D"255"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">FEBRUARY 2023</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Our multiyear campaign with Opp=
ortunity@Work to remove barriers to upward mobility for half of America=E2=
=80=99s workforce is already making an impact. (Did you catch it on <i>The =
Today Show</i>?) Read on for the latest news from the Ad Council, including=
an incredible true story about a woman who survived cancer after seeing a =
billboard from our lung cancer screening campaign, then became a spokespers=
on herself. </span></p></div>
</td>
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</table>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"Installation" href=3D"[link removed]
com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D19&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2Mzc=
xNzYzOAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"87eff291-3971-411d-8d49-4c45062c7562" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34800664/1a905e9b-4ff=
7-42a6-9928-9d7fa1f38935.jpg?resize=640px%3A290px" alt=3D"Installation=
at CES" border=3D"0" style=3D"width:100%;display:block;max-width:640px!im=
portant;" width=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:rgb( 0 , 0 , 0 );font-family:'roboto' , sans-serif;font-size:32px=
;font-weight:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-=
serif;font-size:24px"><strong>A Major Initiative to Transform Hiring and Di=
versify Talent Makes Waves </strong></span></h1></div>
</td>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Last fall, the Ad Council partn=
ered with Opportunity@Work (with the support of nearly 50 national organiza=
tions) to launch a national multiyear campaign to change the narrative arou=
nd the value of STARs=E2=80=94the 50% of U.S. workers who are Skilled Throu=
gh Alternate Routes rather than a bachelor=E2=80=99s degree. The campaign c=
alls on businesses and decision-makers to remove =E2=80=9Cthe paper ceiling=
=E2=80=9D that blocks these STARs from advancing in their careers. And the =
initiative is already making waves in 2023! Check out the segment on </span=
><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
mail1.spopessentials1.com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D1&r=3DNDYyNTQxMDI1Njk=
3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"NewsToday" data-key=
=3D"60d4c74d-bf7b-4151-b25d-7d406a4227d0:971a6b47-325f-4828-8465-7e88314a6b=
95" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans-se=
rif"><strong><u>TODAY</u></strong></span></a><span style=3D"font-family:'ro=
boto' , sans-serif">, go behind the scenes </span><a style=3D"color:#1b78a0=
;text-decoration:underline" href=3D"[link removed]
ctt?ms=3DMzQ4MDA2NjQS1&kn=3D2&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYz=
OAS2&mt=3D1&rt=3D0" name=3D"InAdAge" data-key=3D"5f4c3a9f-8922-448c-9078-5=
fcf605d0c83:317daff7-d49f-4083-9acf-01bdd697f820" target=3D"_blank" rel=3D"=
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer"=
><span style=3D"font-family:'roboto' , sans-serif"><strong><u>in Ad Age</u>=
</strong></span></a><span style=3D"font-family:'roboto' , sans-serif"> and =
check out the stunning </span><a style=3D"color:#1b78a0;text-decoration:und=
erline" href=3D"[link removed]
S1&kn=3D14&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0"=
name=3D"InstallationLink" data-key=3D"fe12c1dc-3e17-4964-9306-29144237008=
5:09b30cb1-e835-49d9-ac06-cf3be449f62c" target=3D"_blank" rel=3D"noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer"><span sty=
le=3D"font-family:'roboto' , sans-serif"><strong><u>installation at CES</u>=
</strong></span></a><span style=3D"font-family:'roboto' , sans-serif">=E2=
=80=94a literal paper ceiling made of thousands of resumes. </span></=
p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
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=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>
</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"WinterSummit" href=3D"[link removed]
com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2Mzc=
xNzYzOAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"87eff291-3971-411d-8d49-4c45062c7562" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34800664/9bb7ad14-cfc=
8-4cd6-a2e6-5364e230c01b.jpg?resize=640px%3A290px" alt=3D"The Ad Counc=
il's Winter Summit 2023 Staff Photo" border=3D"0" style=3D"width:100%=
;display:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:rgb( 0 , 0 , 0 );font-family:'roboto' , sans-serif;font-size:32px=
;font-weight:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-=
serif;font-size:24px"><strong>Our Winter Summit Theme: =E2=80=9CGiving Back=
=E2=80=9D </strong></span></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
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</table>
</td>
</tr>
=20
</table>
</div>
</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">The Ad Council is made up of em=
ployees working from more than 20 states across the country, and twice a ye=
ar we are so excited to come together, in person and online, for a two-day =
summit based in our New York City office. During our winter summit two week=
s ago, we packed hygiene kits for those in need, we hosted powerful convers=
ations with Maddy Park, founder of Cafe Maddy Cab, and Travis Montaque, fou=
nder of Group Black and an Ad Council board member, and yes, we ate many ca=
ke pops. Check out the<strong> </strong></span><a style=3D"color:#1b78a0;te=
xt-decoration:underline" href=3D"[link removed]
?ms=3DMzQ4MDA2NjQS1&kn=3D18&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOA=
S2&mt=3D1&rt=3D0" name=3D"HighlightReel" data-key=3D"714054c6-d7a1-4137-ae=
48-5a2fd3068ea8:f5180b9f-1edd-4dd2-b6b7-d76fff5f84ee" target=3D"_blank" rel=
=3D"noopener noreferrer noopener noreferrer noopener noreferrer noopener no=
referrer noopener noreferrer noopener noreferrer noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer">=
<span style=3D"font-family:'roboto' , sans-serif"><strong><u>highlight reel=
</u></strong></span></a><span style=3D"font-family:'roboto' , sans-serif">!=
</span></p></div>
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ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
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pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
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<tr>
<td align=3D"center"> =
<a name=3D"DeniseLe" href=3D"[link removed]
ctt?ms=3DMzQ4MDA2NjQS1&kn=3D8&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYz=
OAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"87eff291-3971-411d-8d49-4c45062c7562" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/34800664/3bd6f33f-021=
6-4c3e-937b-b588b76ab948.jpg?resize=640px%3A290px" alt=3D"Denise Lee P=
hoto" border=3D"0" style=3D"width:100%;display:block;max-width:640px!impor=
tant;" width=3D"640"/>
</a>
</td>
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ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:32px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>A Survivor Turned Spokesperson: Meet Denise Lee <=
/strong></span></h1></div>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">Denise Lee survived cancer afte=
r seeing a billboard from our lung cancer screening campaign=E2=80=94and th=
en she became an advocate and spokesperson for the campaign. We sat down wi=
th her to talk about her incredible story, her thoughts on spreading awaren=
ess on issues that matter, and the best advice she has ever received. Read =
her incredible </span><a style=3D"color:#1b78a0;text-decoration:underline" =
href=3D"[link removed]
15&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D=
"DeniseLee" data-key=3D"286942fb-b268-46f2-b792-77c714a12aa3:10fdc218-d730=
-486d-a193-f39a043c5fc5" target=3D"_blank" rel=3D"noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer noopener noreferrer"><span style=3D"font=
-family:'roboto' , sans-serif"><strong>story</strong></span></a><span style=
=3D"font-family:'roboto' , sans-serif"> on our blog. </span></p></div=
>
</td>
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ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:40px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:40px; font-size:40px; line-height:40px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:0px;padding-bottom:10px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:32px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>More News:</strong></span></h1></div>
</td>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"87eff291-3971-411d-8d49-4c45062c7562" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li><=
span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font-size:16p=
x"><strong>We are proud to announce that the Ad Council has been named amon=
g 2022=E2=80=99s top 25 most culturally inclusive brands by </strong></span=
><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
mail1.spopessentials1.com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D20&r=3DNDYyNTQxMDI1Nj=
k3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"ANAsAccelerator" da=
ta-key=3D"1ed5fde2-c817-45fc-92a2-cae631153570:86e48a3f-e864-44d8-9514-151e=
3002189f" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer =
noopener noreferrer noopener noreferrer noopener noreferrer noopener norefe=
rrer noopener noreferrer noopener noreferrer"><span style=3D"color:#1b78a0;=
font-family:'roboto' , sans-serif;font-size:16px"><strong><u>ANA=E2=80=99s =
Cultural Inclusion Accelerator</u></strong></span></a><span style=3D"color:=
#2a2f31;font-family:'roboto' , sans-serif;font-size:16px"><strong>!</strong=
> </span></li><li><span style=3D"font-family:'roboto' , sans-serif">W=
ant to read more about our CES experience? Check out a<strong> </strong></s=
pan><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
ks.mail1.spopessentials1.com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D17&r=3DNDYyNTQxMDI=
1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"CESRecap" data-k=
ey=3D"2367babc-e247-4786-9834-b53fb5e79919:e84b140b-f339-4751-af17-45f45b21=
c4cc" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noop=
ener noreferrer noopener noreferrer noopener noreferrer noopener noreferrer=
noopener noreferrer noopener noreferrer"><span style=3D"font-family:'robot=
o' , sans-serif"><strong><u>recap</u></strong></span></a><span style=3D"fon=
t-family:'roboto' , sans-serif"><strong> </strong>from our vice president o=
f emerging media and technology about what she saw on the ground.</span></l=
i><li><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;font-s=
ize:16px">So, you=E2=80=99re appearing on a panel, and you want to nail it.=
Check out our </span><a style=3D"color:#1b78a0;text-decoration:underline" =
href=3D"[link removed]
6&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"=
tipsforsuccess" data-key=3D"be150d26-2995-4043-a899-7aae2e3289e3:4339c2db-=
695e-47e0-bf43-d70a975bc8b1" target=3D"_blank" rel=3D"noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer noopener noreferrer"><span styl=
e=3D"color:#1b78a0;font-family:'roboto' , sans-serif;font-size:16px"><stron=
g><u>tips for success</u></strong></span></a><span style=3D"color:#2a2f31;f=
ont-family:'roboto' , sans-serif;font-size:16px">. </span></li><li><s=
pan style=3D"font-family:'roboto' , sans-serif">In the past five years, our=
digital team has conducted more than 250 studies for a wide range of campa=
igns with our partners at=E2=80=AFFeedback Loop, and we=E2=80=99ve learned =
a lot along the way.=E2=80=AFHere are<strong> </strong></span><a style=3D"c=
olor:#1b78a0;text-decoration:underline" href=3D"[link removed]
ntials1.com/ctt?ms=3DMzQ4MDA2NjQS1&kn=3D16&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjM2MzcxNzYzOAS2&mt=3D1&rt=3D0" name=3D"fivebestpractices" data-key=3D"=
864b7626-3d41-450f-a4c6-8920e9347d09:67f4d5ce-26ae-424a-b3c9-cb69e69879e2" =
target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener n=
oreferrer noopener noreferrer noopener noreferrer noopener noreferrer noope=
ner noreferrer noopener noreferrer"><span style=3D"font-family:'roboto' , s=
ans-serif"><strong><u>five best practices</u></strong></span></a><span styl=
e=3D"font-family:'roboto' , sans-serif"> we=E2=80=99ve identified for agile=
UX research.</span></li></ul></div>
</td>
</tr>
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=20
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</td>
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=20
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</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
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=20
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px;padding-bottom:0px; =
background-color:#ebebeb;" data-content-item-id=3D"87eff291-3971-411d=
-8d49-4c45062c7562">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"87eff291-3=
971-411d-8d49-4c45062c7562">
<div>
<table data-content-item-id=3D"87eff291-3971-411d-8d49-4c45062c7562" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:50px=
;padding-top:40px;padding-bottom:60px;padding-left:50px;">
<!--[if gte mso 9][!tonline=
]>
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ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
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Create+Change FEBRUARY 2023
Our multiyear campaign with Opportunity@Work to remove barriers to upward mobility for half of America’s workforce is already making an impact. (Did you catch it on The Today Show?) Read on for the latest news from the Ad Council, including an incredible true story about a woman who survived cancer after seeing a billboard from our lung cancer screening campaign, then became a spokesperson herself.
A Major Initiative to Transform Hiring and Diversify Talent Makes Waves
Last fall, the Ad Council partnered with Opportunity@Work (with the support of nearly 50 national organizations) to launch a national multiyear campaign to change the narrative around the value of STARs—the 50% of U.S. workers who are Skilled Through Alternate Routes rather than a bachelor’s degree. The campaign calls on businesses and decision-makers to remove “the paper ceiling” that blocks these STARs from advancing in their careers. And the initiative is already making waves in 2023! Check out the segment on TODAY, go behind the scenes in Ad Age and check out the stunning installation at CES—a literal paper ceiling made of thousands of resumes.
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Our Winter Summit Theme: “Giving Back”
The Ad Council is made up of employees working from more than 20 states across the country, and twice a year we are so excited to come together, in person and online, for a two-day summit based in our New York City office. During our winter summit two weeks ago, we packed hygiene kits for those in need, we hosted powerful conversations with Maddy Park, founder of Cafe Maddy Cab, and Travis Montaque, founder of Group Black and an Ad Council board member, and yes, we ate many cake pops. Check out the highlight reel.
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A Survivor Turned Spokesperson: Meet Denise Lee
Denise Lee survived cancer after seeing a billboard from our lung cancer screening campaign—and then she became an advocate and spokesperson for the campaign. We sat down with her to talk about her incredible story, her thoughts on spreading awareness on issues that matter, and the best advice she has ever received. Read her incredible story on our blog.
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More News:
• We are proud to announce that the Ad Council has been named among 2022’s top 25 most culturally inclusive brands by ANA’s Cultural Inclusion Accelerator!
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• Want to read more about our CES experience? Check out a recap from our vice president of emerging media and technology about what she saw on the ground.
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• So, you’re appearing on a panel, and you want to nail it. Check out our tips for success.
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• In the past five years, our digital team has conducted more than 250 studies for a wide range of campaigns with our partners at Feedback Loop, and we’ve learned a lot along the way. Here are five best practices we’ve identified for agile UX research.
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The Advertising Council, Inc
815 Second Avenue, 9th Floor
New York, NY 10017
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