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The Ad Council

ADLIBBING | JANUARY 7, 2020



BEHAVIORAL TARGETING: WHY ADS KNOW YOU BETTER THAN YOUR FRIENDS
Nicole Dib

Gone is the age of blanket targeting. Psychological targeting is the powerful practice of tailoring ads to audience personality traits and is commonly based on an individual’s digital footprint. While the practice is arguably still in its early stages, large scale platforms like Facebook and YouTube are beginning to explore its possibilities.

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PEOPLE POWER: THE TRUE STORIES BEHIND OUR PSAS
Angelia Roggie

Watch heartwarming video stories featuring four people who have been personally impacted by our work - their journeys will inspire you to create change.

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CHAMPION FOR GOOD: NGL COLLECTIVE’S DAVID CHITEL
Anuar Saab

“NGL’s mission is to shine a positive light on our community and bring Latino stories to life that may not have otherwise been told,” Chitel said.

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