“If a race is tight… every dollar unspent means missing a vote…”

Digital agencies in the political space often have large budgets and tight timelines. And while ad campaigns can last over a year, results can hinge on what happens in a few crucial days. In the final push of a political campaign, programmatic marketers may get an influx of ad dollars to frantically spend at the eleventh hour. The last thing they want is to have unused money that could have earned more votes.

Read how two political agencies used The Trade Desk’s campaign budget features to help them deliver on their campaigns without leaving any money on the table.