THE AD COUNCIL

CREATE + CHANGE | OCTOBER 2022


At a time when drug-related deaths have skyrocketed due to synthetic opioids, leading tech platforms have joined the Ad Council to launch a life-saving new campaign to educate young Americans about fentanyl. Also, check out brand-new work addressing the myth that no degree equals no skill—a barrier faced by 70 million U.S. workers. Read on for insights on motivating young voters, new creative content celebrating the connection between people and pets, and more!



A Life-Saving Campaign to Educate Young People About Fentanyl

Many young people are unaware that illegally manufactured fentanyl has become increasingly common in counterfeit prescription pills and illicit drugs, and just two milligrams of the synthetic opioid (roughly equal to a few grains of sand) can be lethal. This week we launched the first phase of a holistic approach to address the overdose crisis with a new campaign focused on educating young people about the dangers and prevalence of fentanyl. Funded by leading technology companies Snap and YouTube, with a separate parent-focused partnership with Meta launching later this fall, the campaign aims to deliver critical information to raise awareness and save lives through unexpected yet highly qualified sources: former drug dealers. Watch one spot.
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The Paper Ceiling: What It Is and Why We’re Tearing It Down

Alongside Opportunity@Work and nearly 50 national organizations, we’ve just launched the first new work from our multiyear initiative designed to shift the narrative around how our country assesses talent in the workplace. More than 70 million workers in the U.S. who are STARs (Skilled Through Alternative Routes) face invisible barriers to upward mobility—the “paper ceiling”—because they don’t have a bachelor’s degree, even though they’ve gained valuable skills through workforce training, certificate programs, military service, on-the-job learning, and more. Watch the spot.
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How Organizations Can Motivate Young Voter Turnout

Empowered by their role as “America’s Future,” 59% of young voters ages 17 to 29 plan to vote in the midterm elections to protect their rights—but 21% are unsure if they will vote. This means it’s still possible to motivate one in five young voters. New insights were captured in research conducted by the Ad Council Research Institute and Paramount Media Networks & MTV Entertainment Studios, to provide actionable, research-driven approaches to help organizations motivate voter turnout. Get the Messaging Young Voters in the 2022 Midterms Report.
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A New Campaign to Keep Pets and People Where They Belong: Together

Ninety-seven percent of pet owners consider their pet to be a member of the family. Anyone may experience a crisis that can temporarily impact their ability to care for their pets. Inspiring pet lovers everywhere to #BeAHelper, we joined the Humane Society of the United States and Maddie’s Fund® to launch a new campaign about the countless ways communities can work to keep people and pets together. This includes reuniting lost pets with their owners, donating pet supplies or funds for owners in need, or offering short- or long-term fostering. These actions ensure both pets and people are able to continue to benefit from the unique and powerful connection they share. Watch an inspiring spot.
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The Ad Council Launches the Emerging Leaders Fellowship Program

We are excited to announce that our inaugural Emerging Leaders Fellowship Program for young professionals who identify as BIPOC (Black, Indigenous, and People of Color) is officially underway. Featuring fifteen fellows who are current students or recent graduates of historically Black colleges and/or universities (HBCUs), the virtual five-week program will provide in-depth experiences, ongoing mentorship, and targeted training across a range of business functions. Read the release.
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RoundUp:

• Our 68th annual Public Service Award Dinner will take place December 1 at The Glasshouse in New York City. Do you have your tickets or table yet?
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• On our blog, get to know our latest Champions for Good: Raphael and Dawn Rigaud.
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• See where we were at Advertising Week 2022.
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• And to celebrate Hispanic/Latine Heritage Month, our Love Has No Labels Instagram was taken over by Claudia Ruiz, Senior Civil Rights Analyst at Unidos US. Check out what she had to say!
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The Advertising Council, Inc.
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New York, NY 10017


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