Hello John:

Effective sequencing and timing of voter outreach is a key part of your campaign strategy as you approach Election Day. The United States Postal Service funded post‑election research conducted by Summit Research to identify actionable insights for campaigns on how and when to best engage voters during an election cycle:

• Consistently send mail up until election day. Almost half of surveyed voters preferred to start receiving direct mail several months before and then continue receiving mail through the last month before election day, with consistency across voters in urban, suburban, and rural areas.
• Use direct mail to reinforce messaging. The majority (72%) of surveyed voters agreed that direct mail reinforced campaign messaging they saw on television and online. And 56% found direct mail to be harder to ignore than other political advertising channels.
• Leverage direct mail to inspire voters to take action. Direct mail continues to show staying power for voters using it as an election resource. Two-thirds (68%) of surveyed voters found mail to be an effective tool for decision-making purposes and 65% agreed that direct mail also had an impact on their decision-making process.