Friend, here's how the last few days went down:

The former president's vacation resort got raided by the FBI on suspicion of nuclear espionage. This is a real sentence written in the year 2022.

Of course, Trump cries foul. His top loony enablers in Congress flock to him in New Jersey...

...where we're waiting with this haymaker:

Since then, they've spread the ad like a virus. Over 3.5 million views. And we know the ad followed them home. Even Trump saw it -- why else would he have attacked us on Truth Social? (Thanks for that, by the way).

We're not stopping. It's driving them nuts. Want to help? Pitch in even $5 right now and get the ad a few thousand more plays in the heart of Trumpworld.

Who wants to be the one to buy the ad that shows up on Mark Meadows' phone? Jared's? Stephen Miller's?

Paul Begala said on Twitter that the worst real estate deal Trump ever made was letting us live rent-free in Trump's head.

As far as deals go, we're pretty happy with how that one turned out. Where will they find our next ad? Stay tuned...

-The Lincoln Project

Friend, 

So, who did it? Who betrayed… Orange Flush? (I had to)

Who leaked to the Feds? Was it Ivanka? Jared? Mark Meadows?

We don’t know…yet. But what we do know is that MAGA-land is SEETHING.

They held a little pow-wow led by one of the looniest GOP members of Congress the other night at Bedminster and came up with whackjob ideas like “defund the FBI” or “no Federal aid for Florida” which is on-par for their usual lunacy.

Guess what was on their phones every time they went on Truth Social to suck up to Dear Leader?

With your help, we created the most viral political ad of 2022…by far. As of this email, our ad specifically made to drive Trump and his cronies crazy and force them to make bad decisions has nearly 3 million views. And here’s the fun part: While the 20 or so craziest members of Congress were having their little vent-flush-whatever session, we were running the ad directly to everyone with a phone in Bedminster. And we still are. If you are or were in Bedminster, that ad’s following you around.

We create, target, and deploy the most impactful political work in the business. Lincoln does more than tweet or talk about how much we need to rival the GOP message monster. We take it on, every day, and show Americans how to fight for their democracy. 

So any time the “Republican Study” (oxymoron!) group hops on whatever alt-right dating site or wingnut blog they frequent with their gross burner accounts, they see the ad. Over and over. They hate us, because we’re in their heads, 24/7. 

Serious Rick for a sec: This is a critical part of what we do. As you’ve seen, our strategy has many facets – we’re weaning viewers off Fox News poison, promoting President Biden’s successes to swing voters, and sounding the alarm about democracy – but we’ll always stay in the heads of Trump and his batsh*t coterie. I can almost hear him yelling at Jared from here. It’s delicious. But the whole point is this: when they’re having screaming matches over an FBI raid, they’re distracted and making unforced errors. This plays right into our hands. 

They’re even talking about having Trump announce his 2024 Presidential campaign right now to head this off. Imagine a gigantic orange anchor around the necks of all those candidates trying to pretend they aren’t Trumpy because their general election voters are exhausted and pissed at Trump and Trumpism (more on this later). It would totally nuke their chances. Imagine if he did that because he was so mad about the raid and us making fun of him. Oh, imagine. 

We are the only group in America who can play so directly into the heads of Trump and the ultra-MAGA loons – and we’re also the only group who can invite 3 million Americans to a front row seat to watch the madness unfold. The work you help us do will have real impact this November. 

We are going all out with this. We are going to barrage Bedminster and wherever Trump is with this ad. We’re trying to raise a million dollars to absolutely slam this home into the heads of every Trump lackey, enabler…and Orange Flush himself. 

Because when they fight us, we win. 

Help us stay in their heads (yeah, we’re in there rent-free, but rent on Fox News ain’t cheap, and we’re gonna blow this up). 

-Rick 
@TheRickWilson on Twitter