A panel of campaign experts will discuss how different voter demographics engage with and respond to different campaign tactics and messaging. As campaigns enter the final stretch of the Midterm Election, the United States Postal Service will convene a conversation aimed at delivering actionable insights and tactics for reaching a diverse electorate.

Speakers include:

• Paul Del Signore, Sales Executive & National Political Mail Strategist, USPS
• Joshua Ulibarri, Partner, Lake Research Partners
• Brenda Gianiny, Founding Principal, Axis Research
• Colleen Learch, President, KRC Research
• Steve Bassermann, Senior Vice President, Public Affairs, Weber Shandwick