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Today's AAPC Webinar sponsored by USPS^® discusses advertising channel strengths and weaknesses, with new research and a discussion on 2020 trends in political mail.
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Is mail, digital or TV best for getting personal with voters? Which channel motivates voters? Which one forces interaction? Or drives emotion? Which one is easily ignored? USPS invites you to join us for a compelling webinar conversation that includes new qualitative research on political advertising channel strengths and weaknesses. We will also discuss emerging trends for the 2020 election cycle and review examples of cutting-edge political mail best practices.

Advertising Channel Strengths and Weaknesses Revealed ([link removed])
Tuesday, December 10
2pm EST

WEBINAR PANELISTS
Emma Dillon Joe Goetz

EMMA DILLON
Senior Strategist
Mission Control

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Former finance director, offers strategic counsel on millions of mail pieces, and implements voter registration and vote-by-mail programs.

JOE GOETZ
Direct Response Director
NRCC

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Political operative and fundraising strategist specializing in direct marketing. Creating and executing programs for non-profits, political committees and candidates across the country.
Shelley West Julie Heinrich

SHELLEY WEST
Senior Vice President
KRC Research

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Lead researcher, has advised marketing, communications, and commercial leaders at some of the world’s top brands.

JULIE HEINRICH
Senior Vice President
Weber Shandwick | Powell Tate

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Moderator

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We hope you will join us this afternoon for the conversation with our expert panelists. Together, let’s Deliver The Win^®!

Donald R. Nichols
[email protected] (mailto:[email protected])
National Lead, Political & Mailing Services, U.S. Postal Service

To learn more about the Postal Service’s latest tools, technologies and innovations that can maximize direct mail’s impact, visit DeliverTheWin.com ([link removed]) .

US POSTAL SERVICE
475 L'ENFANT PLZ SW RM 5516
WASHINGTON DC 20260

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