THE AD COUNCIL

CREATE + CHANGE | JULY 2022


At a time when our country faces unprecedented hardships, we are proud to continue our work with exceptional partners to use the power of communications to help create an inclusive and equitable culture. Be sure to check out the latest from our iconic Love Has No Labels campaign, featuring powerful new shorts created with the George Floyd Memorial Foundation, onePULSE and Café Maddy Cab—and read on for news about Elmo, our 68th annual Public Service Award honoree, and more!



Love Lives On: Powerful New Films from Our Love Has No Labels Campaign

More than two years in the making, new short films created in partnership with the George Floyd Memorial Foundation, onePULSE, Cafe Maddy Cab and R/GA use real stories to showcase how acts of love can drive inclusion, equity and justice. The work premiered at the Cannes Lions International Festival of Creativity as part of our iconic Love Has No Labels campaign, which, since 2015, has championed love, diversity and acceptance in all forms. Watch the short films.
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Elmo Got Vaccinated Against COVID-19

Now that the COVID-19 vaccines are available for children six months and older, it’s natural for parents of young children to have questions. New creative produced in partnership with the Sesame Workshop, the Centers for Disease Control and Prevention (CDC), and American Academy of Pediatrics (AAP) features the one and only Elmo, along with his dad Louie, and encourages parents and caregivers to get the answers they need to make an informed decision. Watch the spot.
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Introducing Our New Creators for Good

Based in part on learnings from our historic COVID-19 Vaccine Education Initiative, we are proud to announce the launch of our newly reimagined influencer engagement arm, Creators for Good. Having already reached more than 251 million Americans with content and messages developed in collaboration with influencers and celebrities, Creators for Good now extends its impact with new data tools, deepened partnerships with leading social platforms, and an expanded approach to feature trusted messengers—including doctors, medical experts, and community leaders, giving them platforms to share their expertise on a larger scale. Read the release.
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Our 2022 Public Service Award Honoree Is Walmart CEO Doug McMillon

Today we announced that our 68th annual Public Service Award Dinner will honor Walmart CEO Doug McMillon. Under Doug’s leadership, Walmart has demonstrated how corporate brands can be catalysts for social change, from their work on sustainability to advancing diversity, equity and inclusion and bringing communities closer together. We look forward to celebrating Doug and all our extraordinary partners on December 1! Read the release and reserve your table or ticket.
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More News:

• At a challenging time in our country, what issues do Americans say they care about most? Check out the new quarterly report from the Ad Council Research Institute.
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• What is implicit bias, and how can we ensure it doesn’t impact creative brainstorms in a hybrid workplace? On our blog, renowned expert David Dylan Thomas shares 48 thoughts.
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• Our latest Champion for Good is Comcast’s Lee Singletary. Check out his feature to learn more about his work with us and the best advice he’s received.
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• If you missed our latest #PassThePlatform on Twitter, make sure you get to know the National Queer and Trans Therapists of Color Network.
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• And be sure to read this piece in Ad Age for insights from our president and CEO, Lisa Sherman, about how we put trust at the center of our influencer strategy.
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The Advertising Council, Inc.
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New York, NY 10017


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