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Join a panel of campaign
experts as they dissect voter insights from Virginia’s 2021 gubernatorial race
and translate what it means for 2022 Midterm Election turnout. Since 2016, the
United States Postal Service® has partnered with AAPC to conduct post-election
research and developed seven joint white papers, including this year’s paper,
“The Direct Mail Effect”. Don’t miss out on this opportunity to be part
of a conversation with campaign experts as they discuss timing, tailoring, and
targeting your messaging in order to communicate with voters authentically.
Speakers include:
- Danielle Cendejas, Senior Vice President, The Strategy Group; AAPC Board Member
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Dan Hazelwood, Founder
& Creative Director, Targeted Creative Communications; AAPC Board Member
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Colleen Learch, President, KRC Research
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Eddie Alvarran, Manager
Sales Industry Strategy, United States Postal Service
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Steve Bassermann, Senior Vice President, Public Affairs, Weber Shandwick
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Fresh figures show
that 54 percent of Americans have never or no longer subscribe to cable TV, according
to a survey conducted by YouGov and The Trade Desk late last year. For the TV
ecosystem, this is a significant threshold as more than half of American TV viewers
are finding new ways to access content. So, what does this mean for your campaign
strategy for this year’s midterms, and beyond? And, how can you create a complementary
linear TV and Connected TV strategy to reach voters effectively? Tune in to learn how.
Speakers include:
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Mike Hudkins, Senior Account Executive, The Trade Desk
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Erica Monteith, Senior Vice President, GMMB
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Current events are
unfolding fast and furiously, and it impacts every vote. Inflation, gun control,
the war in Ukraine, and the pending Supreme Court ruling on abortion are among
the pressing issues voters will consider these midterm elections. But voters will
also be hearing about crime, education, immigration, and jobs before casting their
ballots. Both Republicans and Democrats face an uphill battle to rally their base
and swing voters in these midterm elections as events continue to unfold.
Political campaigns must be ready for and adaptable to change
at a moment’s notice. Resonate’s proprietary data reveals real-time, AI-driven
insights regarding consumer sentiment on these pressing issues, as well as insights
on the demographics, psychographics, values, and motivations of today’s voters.
Join us to learn where they
stand today — and how to win them over. |
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We are thrilled to
be heading back to Sacramento on June 28, 2022 for AAPC’s California Regional Conference.
View
the agenda and speakers here, and register today! |
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Registration is now open for AAPC's Midwest
Regional Conference, taking place July 28, 2022 in Chicago, IL! Register by July 8, 2022 to access early bird rates! |
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AAPC is a community of
the top professionals working in politics.
Whether you’re just
starting out or running your own firm, AAPC provides the connections to help you
stay up to date on the latest best practices in campaigns and how to better manage and grow your business. |
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