Free content on midterms, direct mail, linear+CTV strategy & turnout
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Join National Journal’s editorial leadership as they unpack the trends revealed so far in this midterm cycle and talk through the critical factors that will decide the fall elections–fundraising, turnout, redistricting developments, candidate recruiting, and policy.
You’ll hear from Charlie Cook, political analyst for National Journal; Jeff Dufour, National Journal Editor in Chief; Josh Kraushaar, Against the Grain Columnist and podcast host; and Kirk Bado, Managing Editor for National Journal’s Hotline.
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Join a panel of campaign experts as they dissect voter insights from Virginia’s 2021 gubernatorial race and translate what it means for 2022 Midterm Election turnout. Since 2016, the United States Postal Service® has partnered with AAPC to conduct post-election research and developed seven joint white papers, including this year’s paper, “The Direct Mail Effect”. Don’t miss out on this opportunity to be part of a conversation with campaign experts as they discuss timing, tailoring, and targeting your messaging in order to communicate with voters authentically.
Speakers include:
• Danielle Cendejas, Senior Vice President, The Strategy Group; AAPC Board Member
• Dan Hazelwood, Founder & Creative Director, Targeted Creative Communications; AAPC Board Member
• Colleen Learch, President, KRC Research
• Eddie Alvarran, Manager Sales Industry Strategy, United States Postal Service
• Steve Bassermann, Senior Vice President, Public Affairs, Weber Shandwick
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Fresh figures show that 54 percent of Americans have never or no longer subscribe to cable TV, according to a survey conducted by YouGov and The Trade Desk late last year. For the TV ecosystem, this is a significant threshold as more than half of American TV viewers are finding new ways to access content. So, what does this mean for your campaign strategy for this year’s midterms, and beyond? And, how can you create a complementary linear TV and Connected TV strategy to reach voters effectively? Tune in to learn how.
Speakers include:
• Mike Hudkins, Senior Account Executive, The Trade Desk
• Erica Monteith, Senior Vice President, GMMB
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Current events are unfolding fast and furiously, and it impacts every vote. Inflation, gun control, the war in Ukraine, and the pending Supreme Court ruling on abortion are among the pressing issues voters will consider these midterm elections. But voters will also be hearing about crime, education, immigration, and jobs before casting their ballots. Both Republicans and Democrats face an uphill battle to rally their base and swing voters in these midterm elections as events continue to unfold.
Political campaigns must be ready for and adaptable to change at a moment’s notice. Resonate’s proprietary data reveals real-time, AI-driven insights regarding consumer sentiment on these pressing issues, as well as insights on the demographics, psychographics, values, and motivations of today’s voters.
Join us [ [link removed] ] to learn where they stand today — and how to win them over.
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We are thrilled to be heading back to Sacramento on June 28, 2022 for AAPC’s California Regional Conference.
View the agenda and speakers here [ [link removed] ] , and register today!
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Registration is now open for AAPC's Midwest Regional Conference, taking place July 28, 2022 in Chicago, IL! Register [ [link removed] ] by July 8, 2022 to access early bird rates!
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AAPC is a community of the top professionals working in politics. Whether you’re just starting out or running your own firm, AAPC provides the connections to help you stay up to date on the latest best practices in campaigns and how to better manage and grow your business.
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