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The Ad Council

ADLIBBING | NOVEMBER 26 2019



PRESSURE TO BE PERFECT: WHAT GEN Z'S INSTAGRAM USE MEANS FOR MARKETERS
Carolina Treviño

Discover the secret world of finstas and party accounts. As we think of how to connect with teen users, and inspire them to become advocates for our brands, it’s important to keep in mind the powers that play into what and who they share – and try to innovate our tactics beyond a simple share or like.

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LIVING PROOF THAT ADS CAN MAKE A DIFFERENCE
Angelia Roggie

Milli Wilson credits our lung cancer screening TV spot with saving her life. Read on to learn more about her incredible story and why she can’t stop singing now.

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REDDIT: 3 THINGS SOCIAL MEDIA MARKETERS SHOULD KNOW Margaret Files

Reddit is the fifth most popular website in the U.S. It’s time for marketers to get to know the platform and consider it as an option to engage with their audiences.

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