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November 21, 2019

 

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TODAY'S NEWS

White Claw to release three new flavors in 2020

Sanjiv Gajiwala, White Claw’s senior vice president of marketing, was recently a guest on “The Table,” a panel discussion for CNN Business. Gajiwala discussed White Claw releasing three brand new flavors in 2020. These flavors will be watermelon, lemon, and tangerine. Their current flavors include raspberry, black cherry, lime, ruby grapefruit, mango, and pure. He said the decision to expand their offerings was tough for the company because part of their mantra is “simplicity.”

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How beer supports college research and generates excitement

2019 has brought an explosion of official university beers meant to be sold at sporting events. Many universities are using these business ventures as an opportunity to involve the students in the process, offering classes on fermentation science, having graphic design students design the packaging, and putting some of the proceeds directly into new classes and food and beverage research. 

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Air Force warns federal employees not to use CBD products

The Air Force is reiterating a familiar position that the government has taken recently in the wake of the rise in popularity of CBD products: federal employees should stay away from them. These products can contain tetrahydrocannabinol (THC) in small amounts which can lead federal employees or military members to fail a drug test.

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Harpoon releases new holiday beer to help combat hunger

A portion of the proceeds from Harpoon’s new “Giving Gose” beer will be donated to local food banks to help combat hunger as the holidays approach. “True to the Giving Gose name, $1 for every four-pack sold will be donated by Harpoon’s charitable arm, Harpoon Helps, to the regional food bank of the territory where its sold,” the company said in a news release.

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DISTRIBUTOR EMPLOYEE SPOTLIGHT

Karrick Koessl
High Country Beverage
Johnstown, CO

America's more than 3,000 licensed beer distribution facilities employ 141,000 men and women across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements. Nominate an employee today!
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