Peer-To-Peer Fundraising Highlight
In 2021, fans of British singer/songwriter Harry Styles at HL Daily wanted to honor him on his birthday in a campaign to promote his message of love, acceptance, and kindness. They chose POV as a beneficiary of their global peer-to-peer fundraising effort stating that “providing safe spaces and healing for survivors of DV is a cause that's very close to our hearts. We feel incredibly blessed to have a platform in Harry's fandom that we can use to directly help people in need. We're so happy that our fundraiser was able to help your organization during the pandemic. Our hearts go out to everyone who was stuck quarantined in an unsafe space and we're forever grateful for organizations like yours that were able to provide relief for them."
After a very successful campaign in 2021, their Twitter followers increased to 527,000 and they raised their 2022 goal. To date, fans from as far away as Abu Dhabi and as near as Simi Valley have raised over $14,000 for POV with 1,209 individual donations averaging $13 each.
Interested in learning how you can start a Peer-to-Peer campaign? Click here to start your own for Denim Day or contact Anne Bagasao at anneb@peaceoverviolence.org for more information.
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