Hey there --



One year ago today, we launched a transatlantic coalition of 50+ groups fighting for an end to Big Tech's toxic business model of surveillance advertising.

Surveillance advertising is the practice of extensively tracking and profiling individuals and groups, and then microtargeting ads at them based on their behavioral history, relationships, and identity.



This business model fuels the spread of misinformation, extremism, hate, and discrimination on and offline by incentivizing content that keeps us hooked for as long as possible in order to target us with ads.

The idea of banning surveillance advertising was once considered a radical proposal, but in the past year we’ve moved it into the mainstream. Check out our thread on Twitter to see all we have to be proud of from this past year, including… [[link removed]]

*
Working
with
Senator
Cory
Booker,
Representatives
Jan
Schakowsky
and
Anna
Eshoo
to
introduce
the
landmark
bicameral
Banning
Surveillance
Advertising
Act.
*
*
President
Biden
calling
on
Congress
in
his
State
of
the
Union
address
to
“ban
targeted
advertising
to
children”
and
“hold
social
media
platforms
accountable
for
the
national
experiment
they’re
conducting
on
our
children
for
profit.”
*
*
Filing
a
rulemaking
petition
with
the
Federal
Trade
Commission
to
ban
surveillance
advertising
as
an
unfair
method
of
competition.
*
*
Propelling
bold
legislation
in
the
European
Union
Parliament
to
ban
targeted
ads
for
minors
in
the
Digital
Services
Act.

If you’re on Twitter, please share our thread so more people can join the fight to ban surveillance advertising. [[link removed]]

We couldn’t have gotten this far without your support. Let’s make this next year even better.

Thanks,

Nicole

Nicole Gill
Co-founder & Executive Director
Accountable Tech

We see the irony of asking you to take action on the same platforms we’re fighting to hold accountable, but they are… well… dominant. We have to reach people where they are in order to level the playing field -- and we’re ready to bring the fight right to their own platforms.


We're a small non-profit taking on Big Tech's toxic business model of surveillance advertising. Chip in to support our work:
DONATE NOW [[link removed]]



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