One year ago today, we launched a transatlantic coalition of 50+ groups fighting for an end to Big Tech's toxic business model of surveillance advertising.
Surveillance advertising is the practice of extensively tracking and profiling individuals and groups, and then microtargeting ads at them based on their behavioral history, relationships, and identity.
This business model fuels the spread of misinformation, extremism, hate, and discrimination on and offline by incentivizing content that keeps us hooked for as long as possible in order to target us with ads.
The idea of banning surveillance advertising was once considered a radical proposal, but in the past year we’ve moved it into the mainstream. Check out our thread on Twitter to see all we have to be proud of from this past year, including… [[link removed]]
If you’re on Twitter, please share our thread so more people can join the fight to ban surveillance advertising. [[link removed]]
We couldn’t have gotten this far without your support. Let’s make this next year even better.
Co-founder & Executive Director
We see the irony of asking you to take action on the same platforms we’re fighting to hold accountable, but they are… well… dominant. We have to reach people where they are in order to level the playing field -- and we’re ready to bring the fight right to their own platforms.
We're a small non-profit taking on Big Tech's toxic business model of surveillance advertising. Chip in to support our work:
DONATE NOW [[link removed]]