THE AD COUNCIL

CREATE + CHANGE | MARCH 2022


At a moment when so many difficulties are laid bare on all of our screens, taking action is more important than ever. Read on to learn how you can support Ukrainians in need through our ongoing partnership with Global Giving. We’re also proud to share an essay from the founder of Hue, a nonprofit focused on building equity, on their new research about the experiences of BIPOC (Black, Indigenous and people of color) at work and how you can future-proof your workplace accordingly. And with spring just around the corner, check out our latest wildfire prevention creative featuring Smokey Bear like you’ve never seen him before!


How You Can Support Ukrainian Relief

Millions of Ukrainians are in need amid an escalating war and a growing humanitarian crisis. From afar it can be hard for Americans to know how to help. The Ad Council is promoting a relief fund created by our longstanding partners at Global Giving—please consider supporting, amplifying or giving today at SupportCrisisRelief.org.
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Future-proofing Companies and Communities Amid the Great Resignation

We’re proud to promote new research from Hue, a nonprofit built to amplify voices, increase visibility and pave career paths for BIPOC talent. On our blog, Hue founder Fahad Khawaja explores the impact of lockdowns, the growing social justice movement and increased competition to recruit and retain the best talent all have on equity in today’s workplace. He shares key findings from their new report, Unsafe, Unheard, Unvalued: A State of Inequity, and recommends three focus areas for taking action and addressing that inequity. You can also learn more about Hue by checking out their #PassThePlatform takeover on Twitter.
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New Wildfire Prevention PSAs Urge Outdoor Safety Ahead of Spring

It's that time of year again! As people gear up for their much-anticipated outdoor adventures, new creative from our Wildfire Prevention campaign encourages people to act responsibly when spending time outside. While the assistant Smokey Bear app may not be real, the need to protect the land we love is.
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More News:

• On our blog, read up on what NFTs could mean for nonprofits.
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• Our VP of strategy and evaluation also shares best practices for showing diversity in ad imaging.
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• It’s never a bad time to brush up on your hashtag etiquette.
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• And in celebration of Women’s History Month, check out 10 Historic Ads That Moved Culture Forward for Women.
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