Tops Louisville recently profiled Kentucky Eagle, which was honored for its rebranding campaign at NBWA’s Convention and Trade Show. Kentucky Eagle sought to create a comprehensive campaign that would also educate the public about the crucial role of beer distributors.
Online beer magazine works with distributor to stock special beers
Hop Culture, an online beer magazine, is launching a “Can Club” as a novel way for fans in Pittsburgh to get their hands on some beers that otherwise aren’t available there. Hop Culture founder Kenny Gould says that the magazine worked with a local distributor to bring in small amounts of top-notch beers that will be retailed in Pittsburgh.
White Claw and Truly have experienced winter before and their sales just kept growing right through the snow, sleet and hail. But the category still faces a tough season with a blizzard of new flavors and brands entering the market. And that’s not to mention the growing pains of going from a niche business to a mainstream drink. Here are some of the major issues that hard seltzer makers will have to contend with this winter if they wish to keep growing.
Walmart has partnered with Apple to make voice ordering of groceries available via Siri, the tech giant’s virtual assistant. Now shoppers can say, “Siri, add a case of beer to my grocery order.” “Walmart Voice Order now works across leading voice assistants. Pair that with the reach of Online Grocery Pickup and Delivery, and nearly 80% of the country can order groceries by just saying what items they need,” said Walmart in a release.
