THE AD COUNCIL

CREATE + CHANGE | JANUARY 2022


As we look ahead to coming together and making positive impact in the new year, our chief equity officer shares her key learnings on how organizations like ours can set up the person in this role for success. We’ve also launched new PSAs around drug-impaired driving, and as the Omicron variant marks yet another turning point in the COVID-19 pandemic, our work to educate the public about the safety and efficacy of the vaccines continues. Read on for all the latest!


The First 100 Days with Your New Chief Equity Officer

After 20 years working to foster diversity, equity and inclusion in a variety of leadership roles, Elise James-DeCruise joined the Ad Council as our chief equity officer in April 2021. As we take a look at how her first 100 days laid the groundwork for her role, we thought we’d use the opportunity to share her learnings in an effort to help other organizations set themselves up for authentic, tangible success. Read her in-depth Q&A:
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New Creative to Address Drug-Impaired Driving

Though several states have legalized marijuana use, driving under the influence of any substance remains illegal in all 50 states and Washington, D.C. We partnered with the National Highway Traffic Safety Association and Madwell to launch new PSAs that remind drivers that if they feel different, they drive different, and that driving high is always illegal. Watch one spot:
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As Omicron Spreads, Our COVID-19 Vaccine Education Initiative Continues

As many across the nation are on high alert with the rapid spread of the Omicron variant, our COVID-19 Vaccine Education Initiative continues to provide the American public with the latest information on the COVID-19 vaccines. More than 75% of eligible Americans have seen work from the initiative—and as multiple spots continue to reach those who still have some degree of hesitancy, this month we also conducted a series of media tours with medical experts to empower communities with the latest facts. To access assets or learn more about how you can get involved in the initiative, visit our website:
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More News:

• In partnership with the Bill & Melinda Gates Foundation, we recently explored best practices around language to combat misconceptions surrounding poverty in America. Read the findings on our blog:
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• Earlier this month at CES, we joined MediaLink for an open conversation on bias in advertising. Watch the video:
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• The Ad Council is hiring for several open positions. Check out our listings:
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New York, NY 10017


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