(SC) Greenco Beverage Company brings NoDa brewing to Greenville
Greenco Beverage will distribute NoDa’s award-winning brews, including World Beer Cup Gold Medal winner Hop Drop ‘n Roll IPA, in seven counties in upstate South Carolina. Steve Brookshire, Brands Manager for Greenco Beverage said, “We are extremely excited to add NoDaBrewing to our portfolio family. NoDa demonstrates the quality and characteristics of a brand that we believe in and strive to represent.”
C-store shoppers’ tastes in beer and adult beverages continue to evolve, with a more diverse group of consumers looking for healthier and craft brands, as well as hard seltzers. A convenience store category manager walks us through some of the biggest trends in C-store beer purchasing.
A good beer and a good photograph are basically the same
One photography expert likes to think about good photography in terms of beer. In fact, understanding how good beer is made may help you understand how to make a good photograph. Plus, different photography fads can be a lot like certain beer styles.
Truly, Natural Light pushing hard seltzer further into sports
With massive potential upside in the alcohol industry, some hard seltzer makers are making a strong push into sports. This summer, Bon & Viv announced a partnership with the NFL. A couple months later, Truly became the official hard seltzer of the NHL and Natural Light signed a deal with the Big 12 Conference. Hard seltzer was a $550 million business in 2018 – after being a $3 million market in 2015 – and some reports say it could reach $2.5 billion by 2021 – if it stays a hot trend.
Did you know that the original Shandy was invented as a post-ride refreshment for German cyclists? Mark Gelner of Heart of America Beverage in Springfield, Mo., tells us more about this classic beer.
