From Kelly Hall, Executive Director <[email protected]>
Subject FWD: a peek at what’s in store for 2022 →
Date December 17, 2021 6:11 PM
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Hi there —

I hope you like our new branding! The reactions and feedback we’ve gotten have been overwhelming, and we’re so glad so many of you enjoy our new look!

I wanted to reach out today because our rebrand is so much more than just a new logo and some new colors — this rebrand is about creating a visual that really aligns with the mission of the Fairness Project, and what we have in store for 2022.

We’ve been able to secure a 23/24 winning campaign track record because when we launch a new campaign or sign on to fuel an existing one, we go all in. Our new look is a visual showcase of our approach. When we run a campaign, we make sure to use every. tool. at. our. disposal.

But in order to keep winning campaigns that raise state minimums to a livable wage, stop predatory payday lenders, expand health care access, secure paid leave policies, and so much more crucial work — we need your help. [[link removed]]

That’s why we used this opportunity not only to launch our new branding, but to highlight our year-end fundraising goal. The donations supporters like you provide make this important work possible.

That’s why we set a goal to raise $8,500 before December 31st — and if you act fast, a generous donor has offered to match ALL donations up to $5,000, so your impact this holiday season could be DOUBLED! [[link removed]]

That means:

$5 becomes → $10 [[link removed]]

$10 becomes → $20 [[link removed]]

$25 becomes → $50 [[link removed]]

$50 becomes → $100 [[link removed]]

$100 becomes → $200 [[link removed]]

Our campaigns have already helped to change the lives of over 18 million people across America — can you donate now to help us hit our $8,500 year-end goal [[link removed]] to fuel our 2022 campaigns and change millions more?

Thanks for your support,

Kelly

---------- Forwarded message ---------
From: Fairness Project
Date: Weds, Dec 15, 2021 at 3:49 PM
Subject: new look, new year, same fight for change
To: [email protected]

[link removed] [[link removed]]


Hey team — notice anything different?

We’re SO excited to announce the launch of our new branding. What do you think?

Since our founding in 2016, we’ve fought hard alongside voters to enact powerful ballot measures that put $22 billion into the hands of workers, helped 875,000 Americans receive life-saving health care, and changed the lives of 18 million people across the country.

How? Because when we run a ballot measure campaign we use every tool at our disposal. That means solving problems with dynamic solutions, building movements from diverse coalitions, and supercharging these issue campaigns with energizing ideas. And team, we wanted a new look to match.

[link removed] [[link removed]]

While our look might be different, our core mission of putting progressive measures on the ballot, and bringing change to millions of Americans, is exactly the same.

To complement our bold new look, we’ve set an ambitious end-of-year fundraising goal to raise $8,500 before December 31. AND a generous donor has agreed to match all donations up to $5,000! ( which means that if you donate now , your gift will be DOUBLED [[link removed]] )

Team: Will you make a donation now to help us reach our highest fundraising goal ever and bring us into the new year with a big, exciting start? [[link removed]]

If you've saved your payment information with ActBlue Express, your donation to The Fairness Project will go through immediately:$10 [[link removed]] $25 [[link removed]]
$50 [[link removed]] $100 [[link removed]]
$250 [[link removed]] Other [[link removed]]

We have a lot in store for 2022, and our new branding is just one small part of that. We’re readying a full slate of ballot measures ahead of next year’s midterms. If we’re going to enact life-changing policies for millions more Americans, we need your help today to get us over the finish line to our end-of-year fundraising goal. And remember, the sooner you donate, the more likely your donation is to be DOUBLED! Can you toss in what you can to help us hit our $8,500 goal? [[link removed]] DONATE NOW! [[link removed]] Thanks, team. We’re excited for all that 2022 has in store for us.— Fairness Project

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The Fairness Project
P.O. Box 21337
Washington, DC 20009
United States
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