From The Texas Campaign to Prevent Teen Pregnancy <[email protected]>
Subject Reflections on #GivingTuesday and donor relationships
Date November 30, 2021 2:36 PM
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Dear John,

Today is considered a worldwide day of philanthropy - one complete with
popular hashtags and the support of huge global corporations and enormous
foundations. #GivingTuesday originated as a counteraction to Black Friday
and Cyber Monday - a centralized push to contribute to charity in the wake
of great consumerism. Since its inception, the movement has grown
significantly. In 2012, #GivingTuesday raised at least $10 million for
nonprofit organizations - in 2020 that number grew to $2.4 billion. This
investment in philanthropy is phenomenal _and we have an opportunity to do
even better._

To build sustaining support, giving must not be transactional. Nonprofit
organizations that seek to undo damage done by systemic failure are not
charity but a necessary part of eliminating inequity sustained by the
unequal distribution of wealth. Additionally, nonprofit organizations must
build real relationships with donors because it is essential that they
value the same desired outcomes and the willingness to undo the root
causes. Lastly, culture shift drives policy change, and when donors are
advocates for change, we see movement.

SO PLEASE, YES! GIVE GENEROUSLY ON #GIVINGTUESDAY! PLEASE USE THE HASHTAG
AND CELEBRATE THE NONPROFITS YOU SUPPORT. YOU ARE THEIR CHAMPIONS!

Community support - volunteerism, activism, and financial contributions -
is imperative in the nonprofit sector. The Texas Campaign upholds those
values on #GivingTuesday. We value collaboration as one of the four core
strategies we employ to achieve our goals. So even while we reflect on the
challenges of our sector, and how we can be better bridge-builders, we rely
on our partners to sustain it.

To achieve a better tomorrow, we must take responsibility for making change
today. We commit to engaging you all year long, to asking your opinions, to
sharing our data, to inviting your participation, and to showcasing the
impact of our collective accomplishments. We consider you a partner in this
work, and value your contribution.

In gratitude,

Julia Kranzthor, Development Director

DONATE HERE

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TEXAS CAMPAIGN TO PREVENT? ? ? ? ? ? TEEN PREGNANCY

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[email protected] / 512.686.8305

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