Friend, 

Today, millions of Americans will tune in to watch the Olympic Closing Ceremonies. It’s a fitting cap to two weeks of intense competition -- competition athletes trained their entire lives to win.

It reminds us what winning takes: humility, community, hard work, self-awareness. 

Then you flip the channel to Fox or any of the right-wing propaganda machines and see the Charlie Kirks of the world criticizing Simone Biles or Trump attacking the women’s soccer team -- and you can’t help but think “loser”. Or “sore loser,” to be exact.

Trump and the rest of them are criticizing national heroes because they don’t look like them. Or if an athlete dares be anything other than a wind-up toy. Like speak out for what they believe in or take a stand for their own mental health? It drives the right wing media machine nuts. 

So let’s remind them exactly where on the podium they stand. Watch and share our new ad about how champions are “Made” now.

Ryan Wiggins
Communications Director
The Lincoln Project