Folks,

This will be one of the longest emails I’ll ever send you, so I’d really appreciate it if you took a few minutes to read the whole thing.

Supporters like you are the heart of our people-powered campaign. I want to give you an inside look at our organizing strategy and show you exactly how we plan to beat Madison Cawthorn and win this district.

Last quarter, our grassroots movement nearly caught up to Cawthorn’s cash on hand. This public fundraising report is our chance to make up the difference, and I need you to ask you if you’ll chip in $25 to help us hit our FEC goal.

Step 1: Organize, organize, organize

I’m an organizer at heart. I believe in the power of person-to-person connection -- it’s how my organization, the Campaign for Southern Equality, defied the skeptics and helped win marriage equality in North Carolina and Mississippi. And years later, it’s how I won election as a County Commissioner even when some people had counted me out.

My team is ready to organize in every corner of NC-11. We kicked off our Organizing Everywhere tour in the reddest part of our district -- counties that many Democratic candidates would skip over

When you’re organizing, you learn one thing quickly: “red” and “blue” labels miss what’s actually happening in people’s lives and our communities. At the end of the day, folks want better lives and tangible results from their leaders. People want to be heard and they don’t want to be lectured. After talking with people at our first events, I’m more sure than ever that our message of hope, empathy, and action will resonate in every county in the district.

Step 2: Listen and focus on results

Shortly after taking office as County Commissioner, I started a meet and greet coffee hour with another Commissioner. At the first event, the first day, a couple approached us and said "Our daughter overdosed two days ago. What are you going to do to make sure no more parents have to go through this?”

I listened to them and we got to work. I helped build a bipartisan coalition and we unanimously passed initiatives to respond to the opioid crisis 7-0. I also heard from working parents who struggled to balance childcare and work. I championed legislation to increase access to early childhood education and provide paid family leave for county employees that passed with 6-1 and 7-0 votes.

All politicians know how to talk (and some, like Madison Cawthorn, know how to lie.) But we need a leader who knows how to listen.

It’s time to deliver for Western North Carolina. And with my record, I’m confident that I can earn the trust of voters in our district to put them first.

Step 3: Talk about real issues

Madison Cawthorn has built a national profile by inspiring news cycles of outrage. He lies long enough to make headlines, and then walks everything back once no one’s paying attention.

The last thing Madison Cawthorn wants is to talk about the real issues.

Western North Carolina’s families deserve better. We deserve a leader we can trust to do the right thing and actually vote for our interests. That’s why we’re letting voters across Western NC know that I’m all-in for universal pre-K, rural broadband, voting rights, access to health care, and other common-sense proposals that the majority of Americans support. And we’re letting them know that I have the record to back it up.

I will never stop advocating for our district and our values, and the best way I can do that is as NC-11’s Congresswoman. But Madison Cawthorn has support from national Republican dark money groups and Trump’s network of donors. We’ve already outperformed expectations, and we can’t stop now.

Can I count on you to chip in $25 to help us hit our FEC goal, execute our winning strategy, and win this race?

Thanks for reading this far and thanks for being with us every step of the way,

Jasmine Beach-Ferrara