John,

Did you miss yesterday's Conversation on Intergenerational Tobacco Use and Its Cultural Impact on Black Communities? Don't worry. We've got you covered.

It was an incredibly enlightening and inspiring event, featuring leading Black voices from the NAACP, National Medical Association, Black Women's Health Imperative, The Links, African American Tobacco Control Leadership Council and more.

Watch the full conversation here:

The event kicked off our Campaign for the Culture. This comprehensive new initiative is focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use, with the goal of inspiring young community members to avoid or quit tobacco.

Yesterday's event is the first in a series of cultural conversations we will hold this year, along with other activities including an HBCU listening tour, virtual summit, dinner series and advocate profiles.

Campaign for the Culture is focused on these core pillars:

• Educating the public and building awareness in Black and other impacted communities about the harmful effects of tobacco use.
• Engaging the medical community and appealing to providers for support.
• Mobilizing NGOs, policy experts, community leaders and key stakeholders to activate ground-level support for policies and actions.

I'm looking forward to working with advocates like you to make sure we succeed.

Support this critical work by making a contribution today >>

Sincerely,