From National Wildlife Federation Action Fund <[email protected]>
Subject Savvy Consumer Alert: Forest Elephants & Deforestation
Date September 28, 2019 4:10 PM
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Your voice and your wallet can protect rainforests and the forest elephant.TAKE ACTION
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John,

Deforestation is a deadly threat to more than just the Amazon: Human activities could destroy the second-largest rainforest in the world,
Africa’s Congo Basin, and drive unique species like the forest elephant to
extinction.

Forest elephants are found only in the rainforests of West Africa and the Congo
Basin— and their numbers have plummeted by more than 60% in only a decade, due to
rampant habitat destruction and unchecked poaching to meet the demands of the
illegal ivory trade. If we don’t take action to end deforestation now, this imperiled species could
disappear.
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Commercial deforestation is fragmenting the forest elephant’s habitat and
isolating populations, while increasing conflicts with humans and leaving
elephants more vulnerable to poachers. You can help save the forest elephant by being a smart consumer,
John. Did you know that the furniture industry plays a significant role in the
destruction of the rainforest? Sign our open letter to furniture retailers asking them to help end
deforestation by using sustainably sourced wood.
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YES, I WANT TO END DEFORESTATION
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Wood for furniture is often logged from critically important habitats that are
home to declining species like the forest elephant. By supporting companies that have demonstrated their commitment to responsible
wood sourcing, we’re creating an economic incentive for sustainability. Together, we can hold the furniture industry to higher sustainability standards
and protect at-risk wildlife. Will you help us fight deforestation?
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With jaguars fleeing the flames in the Amazon and elephants declining at an
alarming pace in the Congo, how can you make sure you’re buying sustainably
sourced furniture that doesn’t contribute to deforestation?

The 2019 Wood Furniture Scorecard evaluates the wood sourcing policies of over
80 furniture retailers. Last year, we only had 7 companies with top scores… but this year, there are 21
companies with real commitments to using sustainable wood! You can use your voice and your wallet to protect our forests and their
inhabitants, like the forest elephant. Will you sign our open letter to
furniture companies and demand responsible wood sourcing?
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Our consumer voices and choices have power! By rewarding sustainability, we can convince other retailers to step up their
efforts to end deforestation.

Forest elephants promote the growth of large trees that are key for storing
carbon and fighting climate change. But this vulnerable species is disappearing
from the Congo Basin. Our planet can’t afford to lose these elephants. Please, John, will you help us promote
sustainable wood sourcing and wildlife conservation?
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By sending this open letter, together we can convince companies to change
unsustainable practices and publicly thank the ones whose commitment to forest
and habitat conservation will help protect the forest elephant. Will you speak up for forest elephants and put pressure on the furniture
industry to help end deforestation?
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Thank you for using your power as a responsible consumer to end deforestation
and stand up for at-risk wildlife like the forest elephant.

With gratitude,

Barbara Bramble
Senior Advisor, International Wildlife Conservation
The National Wildlife Federation Action Fund

P.S. Check out which furniture retailers topped the list of our 2019 Wood Furniture
Scorecard!
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