Craft beer and Big Beer finally agree: Everyone should drink more beer
Big brewers and craft brewers have set aside their differences and joined with their distribution partners to launch a new, brand-neutral marketing campaign called Beers To That. It’s an effort to return the entire beer category to growth by promoting a beer-first message.
NBWA Annual Convention: Boston Beer’s Jim Koch on how to grow the beer category
”We can make beer grow again,” Boston Beer Company founder Jim Koch told thousands of beer distributors Monday during the opening session of the National Beer Wholesalers Association’s Annual Convention in Las Vegas. Beer, by Koch’s definition, though, doesn’t stop at traditional suds, but includes anything made at a brewery, sold to a beer wholesaler and passed through beer retailers.
How grocers can leverage technology to make delivery a competitive advantage
The grocery delivery market is poised for huge growth. We are on the verge of rapid adoption of online grocery shopping, with The Food Marketing Institute estimating that online grocery sales will reach $100 billion by 2025. Companies that position themselves at the forefront of online grocery shopping and delivery will have a higher chance of gaining favor with consumers as the market matures.
From bold imperial ales to subtler, toned-down sippers, pumpkin beers are a great choice for fall. Men’s Health has a list of 15 of the best pumpkin brews you’ll want to seek out as the weather gets cooler and the leaves start to change.
