This is the real circle of life for most lions in South Africa.

Our new video The Bitter Bond tells the story of a lion cub born and raised in South Africa. Turn on the sound and watch our hard-hitting animation, then sign our petition to ensure a better future for South Africa’s lions.

Canned hunting is the killing of captive-bred animals in a confined area from which they cannot escape.

The commercial captive lion breeding industry in South Africa continues to grow. More than 8,000 captive-bred lions are kept in around 250 lion breeding facilities – and they are exploited at every stage of their miserable lives.

We must act now! Please show your support by sharing our video with your family and friends, and signing our petition to urge the South African government to end canned hunting.

Born Free is absolutely opposed to canned hunting and we campaign to bring an end to this cruel industry once and for all.

PLEASE SHARE OUR URGENT APPEAL

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