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September 17, 2019
 

Today's News

California is obsessed with this avocado beer

If there’s a fruit that people associate with Los Angeles, it would have to be the avocado. So it’s no huge surprise to find out that a Los Angeles craft brewery has made something of a name for itself selling a beer that effectively combines an avocado with alcohol. It’s called Avocado Ale, dreamed up by Angel City brewery. 

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Texas Monthly hires America’s first “Taco Editor”

Tacos are so popular in Texas that the magazine has hired Jose Ralat to write exclusively about them. Jose considers this job to be essential Texas journalism in a state where tacos are part of daily life and a key to Texan culinary identity. “Tacos are Mexico’s gift to the world,” Jose says, and what goes better with tacos than beer? 

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The Unified Theory of Cooking with Beer has just 1 simple rule

While pairing beer with specific foods falls midway between an art and a science, there’s far less effort involved with cooking with beer as an ingredient. Keep one key rule in mind, and you’ll hardly ever be led astray. 

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Illinois joins a growing number of FBS programs selling beer at football games. But will it help lure fans?

Illinois this season joined a growing number of FBS programs offering beer in the general-seating areas at football games. “Fans indicated beer sales would encourage their use of purchased tickets and would increase the length of time they stayed in the stands,” Athletic Director Josh Whitman said, but has it worked so far? 

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DISTRIBUTOR EMPLOYEE SPOTLIGHT 

Scott Plattsmier
Ben E. Keith Beverages 
Houston, Texas 

 

America's more than 3,000 licensed beer distribution facilities employ 141,000 men and women across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements. Nominate an employee today!

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ASK A BEER EXPERT: POST-WORKOUT IPA 

Mark Gelner from Heart of America Beverage Company in Missouri shares the benefits of following up your workout with an IPA.
Watch now!