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The Center for Public Integrity has called Georgia a “hotbed for voter suppression tactics,” as the state has some of the most aggressive methods for purging voters from registration rolls and a long history of making it harder for minorities, especially Black citizens, to vote.
 
The New Georgia Project, founded by electoral activist Stacey Abrams, was created to combat this history, and is now funnelling all of its resources to reach minority and young voters (those most often left out of the political process) in the lead up to the run-off Senate elections in Georgia.
 
The organization’s executive director has laid it out clearly: “I don’t think it’s possible to overstate how big these races are.” That’s because voters in Georgia will decide who controls the federal government for the coming years and what legislative priorities we will see for our country moving forward.
 
Along with another organization Abrams founded, the New Georgia Project registered more than 800,000 new voters for the 2020 election, and its work is critical now as organizers attempt to re-engage Georgia voters and register the hundreds of thousands of young voters who will turn 18 by January 5.
 
According to Abrams, “Your message is to persuade them that voting can actually yield change … [but] when you’re trying to not only harness demographic changes but leverage low-propensity voters, you cannot simply hope that they’ll hear the message.”
 
These organizations rely entirely on small-dollar donations from contributors across the country to operate, and they need to quickly rebuild their funds after the last challenging election cycle.
 
 
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