TODAY'S NEWS

How the pandemic has changed grocery shopping

The COVID-19 pandemic has spelled chaos for the grocery store industry over the past seven months. Placer.ai, which studies retail foot traffic, has released a new report that has found "fundamental and unprecedented changes" in grocery shopping habits. The report looked at 15 different grocery store chains across the country and found trends regarding shopping days, times and purposes.

Heineken partners with Arizona Beverages on new hard seltzer

Brace yourselves for another seltzer to hit the market -- Arizona Sunrise Hard Seltzer is set to launch in early 2021. A partnership between Heineken USA and Hornell Brewing Company, affiliated with Arizona Beverages, the seltzer will be offered in four flavors. Heineken is the latest beer company to jump on the seltzer train, and Arizona is hoping the product will help them move beyond tea.

How food and beverage brands handle choice, change and Amazon

Interviews with marketing, brand and strategy executives from food and beverage brands revealed some major marketing insights for the COVID-19 and post-pandemic world. Three recurring themes are highlighted: a new focus on distribution, shifts in consumer behavior and repentance about relying too much on Amazon.

DISTRIBUTOR EMPLOYEE SPOTLIGHT

Bobby Reneau
A-B Distributing Company
San Angelo, TX

America's more than 3,000 licensed beer distribution facilities employ more than 140,000 men and women across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements. Nominate an employee today!
LEARN MORE>

View this email in your browser

NBWA

1101 King Street

Suite 600

Alexandria, VA 22314

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.