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September 10, 2019
 
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Today's News

Is There Actually Any Pumpkin in Pumpkin Beer?

Pumpkin beer has evolved a lot since its invention in 1771, when New World colonists used pumpkins to make an alcoholic beverage. It more closely resembled cider than it did the pumpkin ales and lagers lining supermarket shelves today. As pumpkin beers have evolved, many brewers have featured the flavors of pumpkin pie, like cinnamon, nutmeg, allspice, and vanilla, without using actual pumpkin flavor.

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How does Gen Z respond to seasonal alcohol favorites?

According to social media research firm Fizziology, Gen Z-ers of drinking age are more traditional than they are given credit for, showing strong interest in IPA craft beers and wine moving into the autumn season, despite the noise and popularity of flavored malt beverages (FMBs) and CBD products. Read on to find out more about this growing demographic. 

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Beer, wine make first appearance in Indiana University’s Memorial Stadium

Earlier this spring, the athletics department announced that IU would become the seventh Big Ten school to sell beer and/or wine at home football games. “I’ve seen a lot of smiling faces and people enjoying the game, enjoying the opportunity to drink a few beers while they watch the Hoosiers,” said Brian Batule, COO of Upland Brewing Company. “Overall, I think it’s been really positive.” 

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The Soon to be $200B online food delivery is rapidly changing the global food industry

Online food companies are finding to their delight that customers are ravenous for their services. Industry growth rates have skyrocketed as millions of customers have shown themselves more than willing to have food delivered rather than spend time cooking. Forbes takes an in-depth look at how the rise of food delivery companies is changing the food and beverage industry and what the future might hold. 

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DISTRIBUTOR EMPLOYEE SPOTLIGHT 
Pam Firich
Matesich Distributing Co.
Newark, Ohio 
 

America's more than 3,000 licensed beer distribution facilities employ 141,000 men and women across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements. Nominate an employee today!

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ASK A BEER EXPERT: POST-WORKOUT IPA 
Mark Gelner from Heart of America Beverage Company in Missouri shares the benefits of following up your workout with an IPA.
Watch now!
  
 
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