Football, farmhouse beer and a new face in the seltzer market

Costco joins hard seltzer market

Costco has started selling a Kirkland brand alcoholic seltzer. The warehouse retail giant joins a market continuing to grow in popularity. Per reports on social media, Costco's seltzer is comparable to other brands as far as calories, carbs and percent ABV. Learn more about the launch here.

Pac-12 announces resumption of football and winter sports

The Pac-12 announced on Thursday that the conference will resume its football, basketball and winter sport seasons. On November 6, the teams that have the necessary state and local health approvals will commence the football season. Basketball and winter sports will begin their seasons on the official start date announced by the NCAA. Read more about testing protocols and other aspects of the decision made this week.

What is "farmhouse beer," anyway?

Farmhouse can refer to a couple of things about your brew. The first refers to the origin - any beer made in a farmhouse or on a farm is technically a farmhouse beer. Farmhouse is also used to describe a beer stylistically. Check out the full article to learn more about the history of farmhouse beer and why some beer connoisseurs believe the definition should be narrower than it currently is.

Will COVID-19 kill the holiday shopping season?

Many would expect a significant dip in sales this holiday season. In reality, holiday sales are expected to grow between 1% and 1.5% this year, resulting in up to $1.2 trillion in overall holiday spending. This growth in spending is anticipated to be driven by the wealthy while lower-wage workers, whose jobs have been more impacted by the pandemic, will be more reluctant to open their wallets. Check out the full article to learn about the holiday shopping trends experts expect to see.

TODAY'S NEWS

Costco joins hard seltzer market

Pac-12 announces resumption of football and winter sports

What is "farmhouse beer," anyway?

Will COVID-19 kill the holiday shopping season?

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